Be our Crete Reporter. Explore Hersonissos Municipality Campaign. Zoover, Griekenland.net, Promotion and statistics

1. Campaign Name:
Be our Crete Reporter. Discover Hersonissos Municipality!
Promotion and statistics
Facebook app
The Facebook app is developed by Bas Wanrooij from Griekenland.net with guidelines from
Municipality of Hersonissos. This app was placed on the Facebook page of Zoover and
Griekenland.net and functioned as an application form to enter the contest. Participants had to
answer the question: How would you describe the real Crete?

2. Zoover website
We have placed a poll (where do you discover the real Greece), two beautiful accommodations in
Hersonissos and a link to the Crete Reporter page on the Zoover Weblog which contained all the
information about the contest.

3. Zoover Newsletters
We have mentioned the contest in two newsletters during the competition. The first newsletter was
sent to all the MyZoover members. The second one was sent to all the Zoover newsletter
subscribers. The newsletter that was sent to the MyZoover members was dedicated to Greece. It
contained an Interview with a big fan of Greece, sightseeing tips and the results of the poll.

4. MyZoover Newsletter

5. Zoover newsletter

6. Zoover weblog
We have written four pages about the contest. One article about the contest in general, one page
with the terms and conditions, one page with a small contest that we changed every day and one
page about with photo’s and descriptions of the four accommodations.

10. Social Media
We have promoted the contest on Facebook, Twitter and Google+. Besides promoting the contest
we have asked our followers to share their most beautiful pictures of Greece with us, we have
created a poll on Facebook and shared some fun facts about Hersonissos and Crete.
Facebook
Messages from Zoover

12. Messages from followers

18. Twitter
All messages contained the hashtag #EchtKreta, which means Real Crete.

20. Google +

21. Statistics
Zoover website and weblog
o Visitors Zoover website per month: 2 million
o Poll results: “Where do you discover the Real Greece?” 1700 votes.
o Visitors Zoover Weblog per month: 20.000
o Pageviews weblog article “Become our Crete Reporter” : 2500
o Newsletter MyZoover: 100.000 subscribers, clickratio 20%
o Newsletter Zoover: 120.000 subscribers, clickratio 23%
Social Media
o Facebook followers Zoover: 6146
o Facebook messages: 8
 01-06-2012: Announcement of the contest.
 No data available
 06-06-2012: Start contest, promoting the app.
 Reach: 23% Likes: 19 Responses: 16 Shares: 0
 07-06-2012: Promoting the page on the weblog with an overview of the four
accommodations.
 Reach: 31% Likes: 15 Responses: 4 Shares: 0

22.  08-06-2012: Promoting the small contest on the weblog and the app. (this
message was placed on the top of our Facebook Page till June 17)
 Reach: 17% Likes: 22 Responses: 12 Shares: 1
 09-06-2012: We placed a picture on Facebook and asked our followers to
place their most beautiful picture of Greece on the Zoover wall.
 Reach 33% Likes: 32 Responses: 38 pictures were placed Shares: 1
 10-06-2012: We created a poll. ”You can visit all these places during your stay
at Crete, but which place do you prefer? Malia, Gouves or Hersonissos?”
 Reach 21% Votes: 49 Shares: 2
 11-06-2012: We placed a link to the Photo page of the Facebook page of the
Municipality of Hersonissos. “Do you want to see some nice pictures from
Hersonissos?”
 Reach: 21% Likes: 7 Responses: 4 Shares: 0
 12-06-2012: We asked our followers for some nice tips for our Crete
Reporters. “Our Crete Reporters are the first days of their visit helped by a
Greek guide. Do you have any tips/must sees that the reporters shouldn’t
miss during their stay?
 Reach 36% Likes: 24 Responses: 21 Shares: 1
o Twitter followers Zoover: 4662
o Twitter messages: 13
o Retweets: 13
 06-06-2012: Do you become our Crete Reporter? Discover Hersonissos! Link
to the information page about the contest on the Zoover weblog.
 Impressions: 4579
 06-06-2012: Win a trip to Hersonissos, Malia or Gouves! Link to the
information page about the contest on the Zoover weblog.
 Impressions: 5452
 07-06-2012: The new contest is online! Win Zoover caps and DVD’s. Link to
the small contest on the Zoover weblog.
 Impressions: 4755
 07-06-2012: Zoover is dedicated to Greece for ten days! Win a trip to Crete!
Link to the information page about the contest on the Zoover weblog.

23.  Impressions: 4799
 08-06-2012: You can discover this beautiful beach! Join in and became Crete
Reporter! Link with a photo.
 Impressions: 6308
 08-06-2012: Top rated attraction on Zoover in Crete is.. Link to Zoover.
 Impressions: 4599
 09-06-2012: Top rated accommodation on Zoover in Crete is.. Link to Zoover.
 Impressions: 4599
 10-06-2012: A real must see during your stay at Malia is… Link to Zoover
(Malia Ruins)
 Impressions: 5439
 10-06-2012: Zoover is dedicated to Greece for ten days! Win a trip to Crete!
Link to the information page about the contest on the Zoover weblog.
 Impressions: 4613
 11-06-2012: Become a Crete Reporter and win a trip to Hersonissos! Link to
the information page about the contest on the Zoover weblog.
 Impressions: 4609
 11-06-2012: The applications come at us with a speed! Link to the
information page about the contest on the Zoover weblog.
 Impressions: 4617
 12-06-2012: Do you want a chance to win a nice Zoover Price or DVD with
beautiful Greek sites? Link to the small contest on the Zoover weblog.
 Impressions: 5489
 14-06-2012: Last chance! Win a trip to Crete! Link to the information page
about the contest on the Zoover weblog.
 Impressions: 4633
o Views Facebook app: 910 views

24. Our Sponsors
Entries Contest: 315