MyInsuranceClub.com is an India-based start-up organization focussed on the supply needs of the fast-growing retail insurance industry. The company leverages web technologies, analytical tools and superior customer experience to deliver unparalleled value to its insurance partners and end-consumers alike.

2. About MyInsuranceClub.com
Strategic Vision
Focus on the Insurance value chain
Connect the Customer to all the deal-closers in the industry
Provide support for after-sales activities
Use the best technology to achieve goals
Our Value Proposition
Channels Challenges MIC Solutions
Customers Complicated nature of products Provide information and step-by-step guidance on
Too many products – confusing all insurance products
Ends up buying what is thrust upon him Provide the best deals
Agents Expensive to train Provide leads to new agents to kick-start their sales
Trained on few products career
Shifts between companies Create a steady pool of trained agents in multiple
Resorts to cold calling cities
New companies find this as an entry barrier Provide training on products and processes
Assist in IRDA certification
Bancassurance Mostly interested in selling only ULIPs Provide leads of customers with requirements of a
X Sells largely to existing customers complete life-cycle package
Brokers Large sized brokers need trained individuals Provide trained individuals
Resorts largely to cold calling for new acquisitions Provide hot leads
1 2 3 4 5 6 7

3. About MyInsuranceClub.com
Internet Usage in India Insurance sector in India
70 million internet users in India More companies entering this space
India will have the 3rd highest internet user High growth rates being achieved. Aggressive
base by 2013 marketing approach by private players
Gradually penetrating into non-metros and Greater no. of policy choices for the customer
rural areas to choose from
Usage is also going down the affluence divide Increasing no. of distribution channels
Increasing no. of touch points – offices, Greater awareness among youth for the need
mobile phones, kiosks, home to insure themselves
Youth is driving the internet domain Gradual shift from Tax Saving to
Protection/Investment
Great recipe for an online model !
1 2 3 4 5 6 7

4. What’s in it for Customers?
A to Z of Insurance
Best Deals
Super Search Facilities
Simplified Comparison of products
Latest Product Offerings
Knowledge Bank
Customised Insurance Solutions
Customer Rating of Products
Much More
… all at a click
1 2 3 4 5 6 7

5. What’s in it for Customers? (Contd…)
Quick and Easy search facility on Insurance Products
Exhaustive Comparison across Insurance Manufacturers
We will display products of all the insurance companies with their key features and a facility to
compare them. Premiums of all products to be displayed for comparison
Free Service to the visitor/customer
Visitor can apply to multiple insurance manufacturers with a single click, free of cost!
Expert Opinions
Regular updates from industry veterans and their views on new products with critical analysis of
existing products
Regular Update of New Policies and Events
Blogs & Customer Interaction forums
1 2 3 4 5 6 7

6. Why Partner with Us?
Use of Unique Technology
Real-time updation of leads for partners
Automated news and product changes to be obtained
Accurate premiums to be shown to customer at each search
Analytics module for partners
Focused Approach on Insurance Sector
We are focused only on the Insurance sector - pre-sales and post-sales part of the customer involvement with
the product
Most players are lead aggregators + insurance brokers + handling multiple financial products
Unbiased Approach
We will always provide an unbiased approach to the customer, since we are not aligned to any particular
insurance company,
Non- Brokerage Model
We are not an Insurance Broker. This allows us the freedom to refrain from the commission game and focus on
providing the best deal to the customer.
1 2 3 4 5 6 7

7. Our Team
`
Executive Team
Deepak Yohannan (CEO)
Deepak started his career with Tata Motors and then worked with organisations like GE Capital, CitiFinancial and Moneyline. His last
stint with Moneyline as heading the marketing division gives him a crucial edge in handling the online marketing business. He is a
mechanical engineer and has done his MBA from IIM Calcutta.
Manoj Aswani (VP, Business Development)
Manoj has over 5.5 years of experience in areas of Sales & Distribution, Operations, Marketing and Strategic Alliances. He was last
associated with Moneyline where he was handling sales for Insurance & loans in Mumbai. He has handled sales of financial products
in Citi and worked with HDFC Chubb General Insurance prior to that.
Strategic Advisors
Rajesh Yohannan
Rajesh is Director and Regional Head of eBusiness and Direct Banking for Citibank in Asia. In this role he is responsible for the
banks’ online strategy, online customer acquisition, online service and overall customer experience. Rajesh is an acknowledged
thought leader in the online financial services space and is a frequent speaker at leading industry events. Rajesh is a BE (Computer
Science) from NIT, Trichy and an MBA from IIM Calcutta.
Rajarshi Mitra
Mitra is currently with HSBC Malaysia Global Markets as Head of Structured Products. He is responsible for structuring & selling
investment & risk management strategies for institutional, corporate and retail clients. Apart from being an expert in all asset classes
within Global Markets, his experiences in Mumbai , Dubai & currently Kuala Lumpur has provided him with a detailed Asian
perspective on customer behaviour. Mitra is a B.Tech from IIT Delhi and an MBA from IIM Calcutta
1 2 3 4 5 6 7

8. Contact Details
contact@myinsuranceclub.com
1 2 3 4 5 6 7