Shows specific ways social media can be used to find premium wine consumers and attract them to your cellar door. Starts off with basics wine social media and workflow. Then goes into the latest ways to increase cellar door traffic using geocoding and customer context as seen in Napa valley.
This presentation was done in New Zealand by Bruce McGechan in a series of workshops in early 2015. Bruce is a wine digital media expert, the author of "Wine Marketing Online: How to Use the Newest Tools of Marketing to Boost Profits and Build Brands", and heads M&P a specialist wine ad agency.