SEO Starter Kit
•
0 likes•3,898 views
Lecture from Palomar College Search Engine Optimization class. The SEO Starter Kit describes how a website should be built from the beginning using basic search engine optimization. We will go through the creation of a eCommerce site featuring the US Women’s World Cup team.
Recommended
More Related Content
What's hot
What's hot (20)
Similar to SEO Starter Kit
Similar to SEO Starter Kit (20)
Recently uploaded
Recently uploaded (20)
SEO Starter Kit
- 1. SEO GCMW177 Search Engine Optimization GCMW177 Search Engine Optimization
- 2. SEO What is SEO? Search Engine Optimization is a way of streamlining the content of your website to improve it’s position in the search results. Not easy. Not exact science. If its a race car, you build it, get it out on the track, then fine tune it until it wins the race. GCMW177 Search Engine Optimization
- 3. SEO How do search engines work? 1. Robots 2. Looks for RELEVANT content 3. Looks for fresh content 3. Looks for popular sites 4. Really, really smart GCMW177 Search Engine Optimization
- 4. SEO Search Engines - Who are the biggies? Google 70% Yahoo! 15% Bing 10% Ask 3% The rest 2% THE REST GCMW177 Search Engine Optimization
- 5. SEO Why is SEO important? Because 70% of Users Don’t Go Beyond the 1st Page of Search Engines! Remember these? GCMW177 Search Engine Optimization
- 6. SEO Let’s Start a Website - www.coolsoccershirts.com GCMW177 Search Engine Optimization
- 7. SEO Part 1: On-site SEO 1. Keywords 2. URL 3. Title tags 4. Meta Description 5. h1 tags 6. Anchor tags or internal links 7. Images 8. Content Content Content GCMW177 Search Engine Optimization
- 8. SEO Keywords 1. Brainstorm - What would I search for? 2. Research - Google Insights 3. R & D - Ripoff and Duplicate world cup women’s soccer USA t-shirts commerative apparel GCMW177 Search Engine Optimization
- 9. SEO URLs What I Got: www.coolsoccershirts.com Best: www.usworldcuptshirts.com Better: www.coolsoccershirts.com/women-world-cup-tshirts.html GCMW177 Search Engine Optimization
- 10. SEO Title Tags 1. The most important relevant tag 2. Add keywords, but don’t stuff 3. 66 characters or less <head> <title>US Women’s World Cup T-shirts - 2011 World Cup commerative soccer apparel</title> </head> GCMW177 Search Engine Optimization
- 11. SEO Meta Description 1. Entice people to click 2. Don’t tell them everything 3. Use keyword at least once 4. Don’t stuff and draw attention <meta name=”description” content=” Collectible t-shirts celebrating the US wom- en’s soccer World Cup final with Japan. /> GCMW177 Search Engine Optimization
- 12. SEO H1 Tags 1. Headlines - search engines love these 2. Don’t over do it. 3. Don’t duplicate title tag 4. h2, h3 tags work too <h1>US Women’s World Cup Shirts</h1> GCMW177 Search Engine Optimization
- 13. SEO Image Tags 1. Search engines can index images 2. Name with keyword 3. Use “alt” tag 4. Works for video search too GCMW177 Search Engine Optimization
- 14. SEO Internal Links and Anchor Tags 1. Search engines look for links 2. Name with keyword if possible 3. Use text nav buttons instead of images Bad: <a href =”kp12_X45.html” /> or <a href =”tshirts2.html” /> Better: <a href =”women-world-cup-tshirts.html” /> Best: <a href =”http://www.coolsoccershirts.com/women-world-cup-tshirts.html” /> GCMW177 Search Engine Optimization
- 15. SEO Content Content Content 1. Relevant content with keywords 2. Keywords sprinkled not splattered 3. Keep it coming GCMW177 Search Engine Optimization
- 16. SEO Don’t Do it! 1. Hidden text 2. Keyword stuffing 3. Duplicate content 4. Flash 5. Overdo the images 6. Links to bad sites 7. iframes or javascript GCMW177 Search Engine Optimization
- 17. SEO Part 2: Off-site SEO 1. Inbound links 2. Link Bait 3. Blogging 4. Social Media 5. Sponsored links (Google AdSense) GCMW177 Search Engine Optimization
- 18. SEO Link Bait 1. Go viral 2. Entice people to share 3. Place Facebook “Like” or “Share” buttons 4. YouTube videos 5. Twitter 6. Digg / Stumble Upon GCMW177 Search Engine Optimization
- 19. SEO Blogging 1. Get active in Blogosphere 2. Scratch backs / trade links 3. Provide an RSS feed 4. Leave comments in forums 4. Wordpress or Blogspot GCMW177 Search Engine Optimization
- 20. SEO Social Media 1. Facebook Fan Page 2. Twitter account 3. YouTube channel 4. Wordpress or Blogspot GCMW177 Search Engine Optimization
- 21. SEO Free Search Engine Tools: 1. Google Analytics 2. Google Webmaster Tools 2. Yahoo! Site Explorer 3. Bing Webmaster Tools 4. Alexa - tracks ranking GCMW177 Search Engine Optimization
- 22. SEO Google Analytics and Webmaster Tools <script type=”text/javascript”> var _gaq = _gaq || []; _gaq.push([‘_setAccount’, ‘UA-22056732-4’]); _gaq.push([‘_trackPageview’]); (function() { var ga = document.createElement(‘script’); ga.type = ‘text/javascript’; ga.async = true; ga.src = (‘https:’ == document.location.protocol ? ‘https://ssl’ : ‘http://www’) + ‘.google-analytics.com/ga.js’; var s = document.getElementsByTagName(‘script’)[0]; s.parentNode.insertBefore(ga, s); })(); </script> GCMW177 Search Engine Optimization
- 23. SEO Fall 2011 GCMW177 #74023 Search Engine Optimization (SEO) T & Th 6pm-8:50pm MD-134. Mike Zinniger mzinniger@palomar.edu GCMW177 Search Engine Optimization