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Brand New World 2010

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Brand New World 2010

  1. 1. Brad New Wod How social technology is changing media, marketing... virtually everything else. Marta Kagan Managing Director, US | Espresso www.brandinfiltration.com marta@brandinfiltration.com Twitter.com/mzkagan
  2. 2. Oe upo a tie… 2
  3. 3. Ten… 3
  4. 4. Ad petty soo… 4
  5. 5. Uh boy. 5
  6. 6. In just five yars… Jul. 2010 500 million Dc. 2009 350 million Ap. 2009 200 million Ag. 2008 100 million Ot. 2007 50 million Dc. 2004 Dc. 2005 Dc. 2006 5.5 million 12 million 1 million active users on facebook 6
  7. 7. Ad o… 7
  8. 8. Bause… 8
  9. 9. Bause… 9 9
  10. 10. Bon dgial. 10
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  12. 12. Manwhie… —— NIELSEN RATING —— COST OF A 30 SECOND AD 12 DATA: http://tvbythenumbers.com/2009/01/18/historical-super-bowl-tv-ratings/11044
  13. 13. “   After the election in Iran, cries of protest from supporters of opposition candidate Mir-Hossein Mousavi arose in all possible media, but the loudest cries were heard in a medium that didn't even exist the last time Iran http://www.youtube.com/user/juicystar07 had an election.” Iran13 Protests: Twitter, the Medium of the Movement, Time, June 17, 2009 13
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  16. 16. Oo. 16
  17. 17. Brads are soly ahig o. 17
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  25. 25. 25 IMAGE: http://www.flickr.com/photos/37552189@N06/3492372604/
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  31. 31. Reax. 31
  32. 32. Foget te box. 32
  33. 33. Tell soes. 33
  34. 34. Crae joy. 34
  35. 35. Qestos? Copaints? Coplients? Marta Kagan Managing Director, US | Espresso www.brandinfiltration.com marta@brandinfiltration.com Twitter.com/mzkagan 35
  36. 36. Hi, we’re Espresso. We’re an organization that firmly believes it’s time to stop wasting precious marketing dollars creating ads that people ignore, and focus instead on creating fully integrated experiences that infiltrate all channels to drive sales. We’re super-committed to doing it in the most [cost-]effective way possible – while never losing sight of our relentless pursuit of being Amazing at Life™. STAY IN TOUCH, WHY DON’T YOU? TORONTO Jacquelyn Cyr, CEO + Owner 416 620 6773 jacquelyn@brandinfiltration.com BOSTON Marta Kagan, Managing Director, US 617 477 5811 marta@brandinfiltration.com THE STATS Founded: 1996 Staff: 30 Key clients: Callaway, Carlsberg, City of Toronto, eBay, Koodo, Samsung, Pearson brandinfiltration.com

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