RADIOHEAD FINDS A $10,000,000 POT OF GOLD.
In 2007, Radiohead blazed new trails with the 2003’s Hail to the Thief, which sold 300,000
independent online release of their seventh copies in its ﬁrst week.
album, In Rainbows. In a groundbreaking move,
Radiohead let fans choose to pay as much or as The band later released a CD version of In
little as they liked to download the entire album. Rainbows, which sold 1,750,000 units, and
An astonishing 1.2 million copies were sold in an $80 boxed set which sold an additional
the ﬁrst week at an average price of $8*. Up 100,000 units.
until then, the group’s biggest success had been
PHOTO: KRUDO ON FLICKR.COM
* IN US DOLLARS