NINE INCH NAILS TURNS A FREE ALBUM
INTO $2,350,000 IN REVENUE.
In 2008, Nine Inch Nails released Ghosts I-IV
in a number of different formats. Ghost I was
released under a Creative Commons license,
and was made available at no cost on
numerous ﬁle-sharing sites across the web.
Ghosts I-IV was also made available for $5 on
Amazon.com through a distribution deal that
cost them a mere $38.
In its ﬁrst week, the album sold 800,000 units,
generating $1,600,000 in revenue and hitting
#1 on Billboard’s Electronic charts. A Deluxe
Limited Edition version of Ghost I was later
released and sold out in three days, grossing
Ghosts I-IV went on to become the top-selling
MP3 album on Amazon.com for all of 2008
and the fourth-most-listened to album of the
year on Last.fm.
NIN continue to experiment with creative
packaging and distribution models such as
USB ﬂash drives with “leaked” music left in
concert bathrooms for fans to discover,
iPhone applications, and more.
PHOTO: EDVILL ON FLICKR 16