QUEEN OF THE INTERNET.
In 2010, there is arguably no greater example of an
artist getting “it” right than Lady Gaga. With the clout
of a label backing her serious social media savvy, she
has garnered over ﬁve million Facebook fans, three
million Twitter followers, and become the top-selling
digital artist of 2009. With a niche-busting sound [and
look] that cuts across subcultures and pushes
boundaries without crossing them, and a relentless
commitment to staying in touch with her fans—
sometimes even tweeting from backstage at concerts—
Gaga has created a devoted community that eagerly
embraces her pet name for them: “little monsters.”
From product partnerships with Polaroid, Estée Lauder,
and MAC, to her Haus of Gaga iPhone app, Gaga’s
investment in her fan community fuels the success of
everything her brand touches. Proof positive: the music
video for “Telephone” (co-starring Beyoncé) had been
viewed over 7,000,000 times within just three days of its
March 11, 2010, release.
Is Lady Gaga a master of the tools and strategies of the
digital age? Absolutely. You might even say she is the
embodiment of its spirit.
PHOTO: LADYGAGA.COM 21