1. LISTEN TO YOUR FANS.
Social and digital technology is helping your fans
to connect to each other in more places than you
can imagine. They’re talking, sharing, praising,
trashing, remixing, discovering, complimenting,
complaining, gossiping, speculating,
collaborating… and more. You should be part of
And what’s the ﬁrst step to being a good
conversationalist? Being a good listener.
Start ‘listening’ in the most obvious places:
MySpace, Last.fm, Twitter, Facebook, YouTube,
Flickr, Imeem, Hype Machine, Vimeo, qik.
Try one of the many easy-to-use tools to help
manage and monitor the conversations, such as
Google Alerts, TweetDeck, Addictomatic,
SocialMention.com, or Radian6.
PHOTO BY ANIRUDH KOUL ON FLICKR.COM