4. USE THE NEW TOOLS.
From Topspin to Bandcamp to Fan Mail exactly how the relationship with their fans is
Marketing, the past few years have seen the managed.
emergence of a slew of tools aimed
at empowering artists to gather, communicate, Three years after its launch, the artists utilizing
and sell to their fans directly. These tools are Topspin run the gamut from music industry
not only allowing artists to elegantly tackle the veterans who have literally deﬁned the very
functions for which they were once dependent history of rock and roll, to indie newcomers
on record labels, they are offering artists who have never been signed to a label. The
unprecedented access to information about breadth of this roster alone is indicative of how
their fans and, most importantly, control over equally appealing these tools are to artists at
literally every stage of their careers.