The digital revolution has changed the way your fans
discover, share, and purchase music—forever. The good
news? This shift to digital consumption has created the
potential for virtually limitless new revenue streams.
Instead of charging for “access” to your music, let
the access be your marketing. Charge instead for
above-and-beyond-access: immediacy (priority access
or immediate delivery), accessibility (wherever and
whenever they want it), and syndication rights (pay-
per-use versus pay-per-sale).
Imagine the dozens of new revenue streams that could
be created if the gateway to transactions was moved
downstream—away from the initial discovery and deep
into the premium services that fans are growing used to
paying for, like personalization, interpretation, unique
experiences, curation, immediacy, and accessibility.
At the end of the day, the music business is a business.
Digital and social technology are opening new worlds
of opportunity for artists to get creative about their
merchandising, product, and distribution strategies.
Now is truly the time to “think outside the [CD] box”.
PHOTO BY ANIRUDH KOUL ON FLICKR.COM 30