1. Genre
Codes and Conventions
Tuesday, 15 January 2013

2. Genre
• All genres will have a set of ways that
we can recognise them, similar features
• These is how we classify different
media texts into groups
• These are called CODES and
CONVENTIONS.
Tuesday, 15 January 2013

3. CODE
• A code is like a really firm rule that is
almost never broken
• There can be:
– Character Codes
– Plot Codes
– Structural Codes
– Cultural Codes
– Production Codes
Tuesday, 15 January 2013

4. CONVENTION
• Conventions are habits or long
accepted ways of doing things
• These can change a lot as a genre
develops but if you change to many or
too quickly the audience may not
understand what you are doing.
Tuesday, 15 January 2013

5. Task
• Each group will find out about a
particular genre.
• Each person will text one code or
convention to the poll site when directed
to.
• The rest of the class will try and guess
what genre you have
Tuesday, 15 January 2013

6. Example
Tuesday, 15 January 2013

7. Example
• Television News
Tuesday, 15 January 2013

8. Example
• Television News
• Is meant to report true events
Tuesday, 15 January 2013

9. Example
• Television News
• Is meant to report true events
• Uses interviews to find out information
Tuesday, 15 January 2013

10. Example
• Television News
• Is meant to report true events
• Uses interviews to find out information
• Has a presenter that introduces the
different items
Tuesday, 15 January 2013

11. Example
• Television News
• Is meant to report true events
• Uses interviews to find out information
• Has a presenter that introduces the
different items
• Uses reporters to present information
Tuesday, 15 January 2013

12. Example
• Television News
• Is meant to report true events
• Uses interviews to find out information
• Has a presenter that introduces the
different items
• Uses reporters to present information
• Includes sports, weather,
Tuesday, 15 January 2013