1. Converging on BCC for Child
Health and Integrated Village
Planning Program
A joint initiative of UNICEF, District Administration Guna &
Shivpuri and NGO Partners

3. Objectives
Initiating efforts to identification
of 4 key behaviors as a felt
need.
Ensuring 4 key behaviors are
being practiced, sustained and
promoted.
Working in convergence with
community based groups and
other stakeholders to ensure a
convergence approach to
development.
Amplify village planning as a
mode to promote participatory
development.

4. Key Strategies
Strengthen IPC and community dialogue
sessions to promote four key behaviours
Strengthening local groups, PRIs and
SHgs and ensure their involvement in
promotion of key behaviours and
linkages with services
Strengthening system of service delivery
by improve linkages of community with
available services.
building leadership among excluded
groups to ensure their full participation of
service delivery system.
work closely with key service institutions
( health, ICDS, education, Rural
Development, PHED ) and will further
linkage with NREGA and BRGF
Documentation of success stories
related to behaviors, service delivery or
community empowerment that would
impacting women and children.

5. Partners in Change
Community Level
Women
Children
Youth
PRI
Women Groups
Self Help Groups
Men
Administrative Level
Education
Health
Panchayat
TSC
PHEd
And others…

6. The 4 Key Behaviors
Promoting and practicing girl child
education
Addressing HIV/AIDS spread and
stigma
Ensuring hand wash at critical times
Exclusive breast feeding to combat
IMR.

7. Key Activities
A. Colostrums Feeding & Exclusive Breast
Feeding
1- Thematic meeting with mothers groups,
ANC/PNC, Matra Sahyogini samiti, Asha,
VHSC. Asha, AWW, ANM
2- Formation and strengthening of Active
womens groups.
3- IPC Door to Door by Active women groups
to ANC/PNC
4- Folk/ local media performance
5- Local popularization event- Breast feeding
week
6-Slogan Writing on Hand washing
7- Meeting with mothers on Village Health
and Nutrition Day (Tuesday and Friday)

8. Key Activities
B. Girl Child Education
1-Meeting of PTA/VEC
2-Strenthening oh Meena Manch/Meena Cabinate
3- IPC Door to Door by CC and VV to parents of out of school girls/ not
going school girls.
4- One day village level program by Meena Manch/cabinet for
awareness about girls education in presence of panchayat
members, school teachers and community. Every six months
5- Folk/ local media performance
6-Slogan Writing on Hand washing
7- Awareness Campaign "School Chalo Abhiyan" Railly 15 days before
school admission.
8- Celebration of Bal Diwas (to be celebrated in school having largest
no. of children's)

9. Key Activities
C. Hand Washing
1-IPC Door to Door by CC and VV
2-Oreintation & Demonstration in Schools
5-School Sanitation Kit
6-Local Popularization Event- Hand Washing Day
5- Folk/ local media performance
6-Slogan Writing on Hand washing

10. Key Activities
D. HIV/AIDS
1- Meeting with Youth & Adolescent Grp's by CC
2- Formation and orientation of youth and adolescent
peer groups (Hamjoli Samooh age 15-24 yrs)
3- Film Show on HIV/AIDS
4- AIDs day celebration in Largest village (according
to population)
5- Folk/ local media performance
6-Slogan Writing on Hand washing (blue or water
color)

11. Intervention for Strengthening
E. Block Level Activity
1- Staff Meeting
2-Village volunteer meeting and orientation at cluster level ( Each
cluster of 5 panchayat)
3- Village volunteer Sammelan
4- Exposure Tour of Volunteers & staff
5- Monthly meeting with Govt. Functionaries. BLTF
Community chart- updating 9 key indicators
7- PLTF meeting
8-DLTF meeeting
9- Strengthening of Village information Centre
10- Quarterly Sensization of Sarpanch and Opinion Leaders

12. Key Outcomes
Exclusive Breast/Colostrums Feeding
100 % mother initiate colostrums feeding in an hour
80 % mothers continue exclusive breastfeeding – no water, only
milk until 6 months
Hand Washing
90 % schools practicing hand wash with soap before MDM
80 % families practicing hand wash with soap before eating and
after defecation
Girl Child Education
100% out of school girls (aged between 5-14 yrs) identified
Identifying 100% girls who are admitted in schools but not
attending schools.
100% families of out of schools girls and the school girls not
attending schools counseled and ready to send school from
new sessions.
90 % girls completing class VIII
HIV/AIDS
90% of youths (15-24 yrs) list at least three ways of HIV
prevention
80% of youths (15-24 yrs) observe safe sex practices (use of
condom, sex with single partners, etc.)

13. Project Organogram
Chief Functionary
Cluster Coordinator
Consultant-HIV/AIDSBlock Coordinator
UNICEF SR
Consultant - BCC
FinanceM & E TeamBCC Specialist
Village Volunter

14. Impacts
Voluntary turn-up for ICTC increased
Some villages reaching the goal of
Exclusive breast feeding
Sanitation
Increased presence girls in school
Volunteer motivational event signals
administration on available pool of
extra hands

16. Add-ons
MSC stories make documentation of
project achievements more
authenticate
Kyunki Jeena Isi ka naam makes
women rights a living phenomenon
among a small group of women

17. Yet to achieve…
Making village planning and community
monitoring an auto-pilot process.
Working in close convergence with the
administration
Sustaining the interest and contributions of
village volunteers??? Can we discuss on
this.
Making VICs effective mode of information
outreach.

18. What slows us down…
Model code of conduct in effect
Financial constraints
Reluctance from district
administration