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Social Media Statistics Report for MENA (2016 Edition)

This report is designed to capture key developments and data related to usage of social media in the MENA region. Platform data covered for WhatsApp, Facebook, Twitter, Instagram, Snapchat and Video Content.

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Social Media Statistics Report for MENA (2016 Edition)

  1. 1. SOCIAL MEDIA REPORT MENA 2016 Edition by Nader al-Maleh 1
  2. 2. INTRODUCTION This report is designed to capture key developments and data related to usage of social media in the MENA region. 2016 has seen the continued growth of visual-led social media channels and content, especially in the Gulf region, with significant emphasis on mobile social experience growth. For many users, mobile is the only way they interact with social networks. Mobile platforms, for millions in the region, will also offer their first online experience. The report will cover statistics for WhatsApp, Facebook, Instagram, Twitter, Snapchat and video content in the MENA region.
  3. 3. ANNUAL GROWTH: MENA 17% Growth in the number of Active Internet Users Growth in the number of Mobile Connections Growth in the number of Social Media Users Growth in the number of Mobile Social Users 3% 13% 66%
  4. 4. WHATSAPP 2016 statistics 4
  5. 5. WHATSAPP: QUICK FACTS ➤ WhatsApp, remains the most popular direct messaging service in the region, especially with older audiences ➤ 93% of WhatsApp users are daily users of the app ➤ 62% of young Arabs (ages 18-24) use WhatsApp on a daily basis ➤ Dubai-based billionaire Mohammad Alabbar is planning to launch a regional rival to WhatsApp designed for Arabic speaking audiences ➤ WhatsApp is the leading direct messaging service among Facebook Messenger, Viber, WeChat and others
  6. 6. WHATSAPP: QUICK STATS Percent who use the following direct messaging service, by age 0 25 50 75 100 Ages 18-24 Ages 25-34 Ages 35-44 Ages 45+ 22%24%23%24% 17% 25% 35% 39% 83% 79% 74%74% WhatsApp Facebook Messenger Viber
  7. 7. FACEBOOK 2016 statistics 7
  8. 8. FACEBOOK: QUICK FACTS ➤ Across the region, Facebook has 136M monthly users. 93% access Facebook on mobile. The number of active monthly users has tripled since 2012 ➤ Facebook users in the region report a median of 160 friends. The median number of Facebook friends ranges from the highest in Tunisia to the lowest in Saudi Arabia (332 vs 60) ➤ Users aged 18-24 typically have 230 friends, whilst Facebookers over 45 tend to have around 80 friends on the network ➤ The MENA region has shown a great interest in the launching of Facebook Lite and Messenger Lite as they take less space and data requirements to operate and communicate
  9. 9. FACEBOOK: QUICK STATS Average number of friends people say they have on Facebook Tunisia UAE Lebanon Qatar Egypt KSA 0 125 250 375 500
  10. 10. INSTAGRAM 2016 statistics 10
  11. 11. INSTAGRAM: QUICK FACTS ➤ Instagram has overtaken Twitter in the region ➤ The use of Instagram in these markets have increased by 24% since 2013. The number of Twitter users fell by 17% in this time ➤ Instagram usage has grown from 38% of internet users across UAE in 2014 to 60% in 2016. Usage in Saudi Arabia has jumped from 57% in 2014 to 82% in 2016
  12. 12. INSTAGRAM: QUICK STATS Percent who use the following social media platforms 2013 2014 2015 2016 6% 24% 28% 30% 45% 48% 40% 28% 88% 89% 83% 82% Facebook Twitter Instagram
  13. 13. TWITTER 2016 statistics 13
  14. 14. TWITTER: QUICK FACTS ➤ The number of Twitter active users in the region dropped substantially (12% since last year). The micro-blogging network remains - by a considerable margin - the leading platform for Arab national to find news on social media. ➤ Twitter had deleted more than 125K accounts linked to ISIS terrorists since mid-2015 ➤ Algerian authorities temporarily blocked access to Twitter, Facebook and other social media platforms in a bid to prevent people from posting high school exam papers
  15. 15. INSTAGRAM: QUICK STATS Users of social media platforms who say they use it the most for WhatsApp Facebook Instagram Twitter YouTube 60% 24% 41% 25% 4% 28% 46% 18% 12% 6% 12% 30% 41% 63% 90% Communicate directly with specific individuals or groups Find/share news Find/share entertainment
  16. 16. SNAPCHAT 2016 statistics 16
  17. 17. SNAPCHAT: QUICK FACTS ➤ The number of active Snapchat users has tripled since 2014 in Saudi Arabia and UAE ➤ Saudi Arabia usage has grown from 24% to 74% and in the UAE from 15% to 53% ➤ Snapchat hosted their first ever regional event at Dubai Ice Rink on May 27th. It featured stars, influencers and musicians in the region ➤ The ephemeral social network announced plans to open their first office in the region in UAE by end of 2016 ➤ Saeed Al Remeithi (32 years old), is the UAE Federal National Council’s youngest member. Al Arabiya quoted him saying that he was “one of the only candidates to talk to our voters exclusively on Snapchat, from the moment I registered my candidacy to the ballot box.”
  18. 18. VIDEO CONTENT 2016 statistics 18
  19. 19. “People are watching and enjoying a lot more video on many different platforms but particularly on mobile and we know that as much as 25% of mobile time will be video within the next couple of years -Ian Manning, Head of Agencies, Facebook MENA
  20. 20. VIDEO CONTENT: QUICK FACTS ➤ YouTube launched a new hub called Mosalsalat. Featuring more than 500 iconic Arabic television series, it offers over 7,000 hours of content, produced in the region ➤ YouTube created an offline viewing mode on their mobile app for users in Egypt, Jordan, Libya, Yemen and Algeria ➤ YouTube launched Batala, a hub for female creators in MENA featuring more than 100 female creators and 1,000 videos ➤ Comedy, news, and music are MENA’s favorite online video genres ➤ Live video content started to dominate direct communications between professionals and personals through different platforms such as, Facebook, Twitter, and Instagram.
  21. 21. “ In times of crisis, we know that information can be as important as food, water and shelter. Yet in this digital age, many refugees traveling through unfamiliar territory lack reliable information to stay safe and survive -Alexnadra Buccianti, BBC Media Action 21
  22. 22. YOUTH NEWS HABITS 2016 statistics 22
  23. 23. YOUTH NEWS HABITS: QUICK FACTS ➤ 62% of Arab youth claim they get their news from television. Down from 79% in 2011 ➤ More than half (52%) of Arab youth share their stories with their friends on Facebook. Up 11% since last year ➤ Only 17% of young Arabs aged 18-24 use newspapers as a source for news; on a par with radio and some way behind family and friends (30%), social media (32%), online news channels (45%), and television (63%)
  24. 24. “Whichever way you look at it, this decline - from 62% to 17% in just five years - represents a phenomenal loss of newspaper audience -Damian Radcliffe, 2016 Arab Youth Survey
  25. 25. YOUTH NEWS HABITS: QUICK STATS On a daily basis, more young Arabs get their news online than from TV or Print Media. 32% Read news Online daily 29% Watch TV News Channels daily 7% Read Newspapers daily
  26. 26. THANK YOU by Nader al-Maleh 26