1. Presented By –
NAHID ANJUM
ARUNABHA BAGCHI
PRATEEK CHAUDHURI
SUBHODEEP DEY
SARANYA ROY

2. Our Product
Understanding the core needs
The expected product/Service
The augmented product/Service
Future potential trend of our product

3. 1. Tata Sky DTH
2. Tata Sky + DTH
3. Tata Sky HD

4. •Digital entertainment

5. Digital quality picture and sound
Value added services-movies on
demand, active darshan, active
learning, etc.
Desired channels within affordable
package
Good extension of CRM

6. •PVR : Personal video recorder
•Push VOD: Video On Demand
(VOD)
•Home Networking & Game
console

7. •Stock Market related
interactive sevice
•Internet on TV
•Juke Box
•Combined multiple digicomps