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MARKETING CONCEPT AND Difference between marketing and selling

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“MARKETING is a process of transferring a product or service to a buyer at a competitive price in order to satisfy his or her need”
http://www.mouthshut.com/blog/eeejuprqsm/

Publicado en: Marketing
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MARKETING CONCEPT AND Difference between marketing and selling

  1. 1.  “MARKETING is a process of transferring a product or service to a buyer at a competitive price in order to satisfy his or her need”
  2. 2.  Production Concept  Product Concept  Selling Concept  Marketing Concept  Societal Marketing Concept
  3. 3.  According AMA : an organisational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
  4. 4.  “SELLING is a process of transferring a product or service to a buyer at a price regardless of his or her need”
  5. 5.  Marketing starts with the buyer and focuses constantly on buyer’s needs. Selling starts with the seller and is preoccupied all the time with the seller’s needs  Marketing convert “customer needs” into products. Selling convert ‘products’ into Cash  Marketing as a customer satisfying process Selling as a goods producing process
  6. 6.  In marketing ‘Customer satisfaction’ is the primary motive In selling Sales is the primary motive  Marketing is more ‘pull’ than ‘push’ Selling involves ‘push’ strategy  Marketing includes the activities like marketing research, product planning & development, pricing, promotion, distribution, selling etc Selling is a part of marketing
  7. 7.  Marketing starts with before the production of goods and services, Selling comes after production and ends with the delivery of the product and collection of payment.  Marketing find the right products for customers. Selling to find the customers for products.  Marketing views the customer as the very purpose of the business. Selling views the customer as the last link in the business

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