THE CULTURE
WE‟VE CREATED
AT
a guide for company hiring and fit
and the signature of what‟s made us so successful to date

“94% of executives and 88% of employees
believe a distinct workplace culture is
important to business success.”
- Deloitte, “Culture in the Workplace” study

culture is a core pillar of any successful
company, along with its
• industry
• product
• customers

and yet for 3 years at ,
we didn‟t really talk about “our culture.”

… why?

because it was so authentic already.

… and because we were moving so fast !
(which is, of course, a big part of our culture)

but the truth is all along we knew,

genuine culture is organic, not imposed.
it emanates from people,
a natural expression of who they are,
and arises out of shared experiences.

but after hyper growth from 35 to 100 people
across 4 offices in just over a year…

… it was time to step back and ask ourselves,

WHAT DEFINES A GREAT COMPANY?

after hyper growth from !
35 to 100 people across 4 offices !
in just over a year…!
almost everyone at
answered that question with, “great people.”

and then we asked ourselves,

WHAT ABOUT NANIGANS SCARES
COMPETING FIRMS?

after hyper growth from !
35 to 100 people across 4 offices !
in just over a year…!
and almost everyone at
answered that question with, “our great people.”

so it became critical for business success
to ask ourselves,

WHAT TRENDS & COMMONALITIES
UNITE OUR EMPLOYEES?

or to be more blunt,
what defines a employee?

and together we said…

clear themes emerged about the
culture, about
• our people
• our shared experiences

like our industry, we‟re always-on,
dynamic and fast-paced.

like our product, we‟re analytical –
embracing challenges, chaos and complexities
to create real value.

like our customers, we‟re focused and
results-driven on the surface…

… with a fierce work ethic underneath.

we‟re committed to providing transparency for
our industry, product and customers…

… in the same way we‟re direct (if not blunt)
in how we communicate and share ideas.

so it‟s no surprise that we‟re agile and we‟re
problem solvers,

… that we‟re keenly data and market driven.

in fact, we‟re consistently first to market.

it‟s a result of our relentlessness,

… urgency,

… extreme dedication,

… and a special willingness, sacrifice and care
for team above self

(the epitome of collaboration).

so what’s missing in all this imagery of what
defines a employee?

well, it deserves more than one slide...

FUN
AT

with our founders…

and latest hires…

inside the office…

“clash of clans”“fbx swat team”
“dress like yue day”
“office warming”
“meme art”
“bunny / bar hop”
“hadouken”
“catvertising”

and outside the office…

“softball”
“red cross food bank”
“fashion‟s night out”
“hub on wheels”
“ladies night”
“frog pond ice skating”
“east meets west”

always with plenty of candor…

… and a true dedication to first GSD.
(“gsd = get sh*t done”)

“ski weekend”
“happy hours”
“holiday party”
“shooting range”

GENUINE
CULTURE IS
ORGANIC
NOT IMPOSED

and we‟d be discounting just how authentic
our culture is without the real answers
to the question,

WHAT TRENDS & COMMONALITIES
UNITE OUR EMPLOYEES?

because these answers define the
culture we’ve created at
better than any imagery ever could –
• our people
• our shared experiences

PEOPLE
AT

WILLING
INVESTED
IMPRESSIVE
UNFILTERED
CARING
FUN

“Everyone is busy, yet still willing to drop
everything to help you out. It‟s amazing.
When someone does that for you, you
continue to do it for them – you pay that
forward. That‟s our culture. That‟s the circle
of life at .”
– Campaign Management

“We‟re redefining the way big business
should work, with vibrancy and passion and
being united towards a common goal. People
are willing to work their butts off for
customers and other departments – we’re
really in this together. We love the culture
for this, and don‟t want to work anywhere
else.”
– Campaign Management

WILLING
INVESTED
IMPRESSIVE
UNFILTERED
CARING
FUN

“People are united in the vision of growing
the company. They‟re goal oriented – really
driven. There‟s selflessness, often working
until midnight and on the weekends. It takes
a certain personality type.”
- Business Operations

“We care more about our jobs than anyone I
know. It‟s clearly shown in the hours we work
and amount of time we choose to spend with
each other outside of work. We're all invested
– it‟s not something you learn, it‟s something
you’ve been your whole life.”
- Campaign Management

WILLING
INVESTED
IMPRESSIVE
UNFILTERED
CARING
FUN

“The caliber of people here is incredible.
Everyone is impressive every day. People
tackle so many different things, and manage
all with a smile and efficiently. It‟s impressive
how technical people are, too – from
management to campaign managers.”
– Engineering & Data Science

“The motivation and work ethic here is
amazing. So is the intelligence of people –
their desire to learn. We‟re innovative; we
have a desire to solve problems.”
- Engineering & Data Science

WILLING
INVESTED
IMPRESSIVE
UNFILTERED
CARING
FUN

“I‟ve never worked at a place where everyone
is so open and honest with one another
instead of just glossing over things. It‟s really
a self-fulfilling culture.”
– Account Management

“We laugh a lot. It cuts through even the most
stressful situations. There‟s a lot of giving
and taking jokes. There‟s some big
personalities here, that bring out the best in
everyone.”
– Business Operations

WILLING
INVESTED
IMPRESSIVE
UNFILTERED
CARING
FUN

“One time, after going back and forth with a
client until 3am, [a coworker] sent me a thank
you email. No one expects a pat on the back
for this stuff, it‟s just part of their duty – but
people still express gratitude and really
care.”
- Campaign Management

“When a team wins the World
Series, reporters always ask how they did it.
Some player always brings up how it used to
be „25 guys, 25 cabs‟ home at night. But that
this team was special. They spent time with
each other outside the ballpark. They even
spent time with each other‟s families.
Hell, they were a family. Well, that‟s what it‟s
like at .”
- Business Operations

WILLING
INVESTED
IMPRESSIVE
UNFILTERED
CARING
FUN

“There‟s an internal sense of humor here.
We even know when to make cat jokes
during client calls – it just shows that we're
human.”
– Campaign Management

“When [a coworker] can spend fifteen
minutes at a holiday party cracking jokes
about [our CEO and COO], it‟s really telling of
our company‟s fun, open and transparent
culture.”
– Account Management

SHARED
EXPERIENCES
AT

WORKHARD,PLAYHARD
FAST PACED
COLLABORATIVE
TRANSPARENT
OWNERSHIP
COMRADERY

“Everyone works really hard to carry their
own weight and make sure they're pushing
things forward as much as they can. But
there‟s also lightheartedness, poking fun at
stuff and joking around. It‟s that good mix of
really hard work and having a good laugh at
the same time.”
– Campaign Management

“People don‟t take themselves too
seriously, and yet really take ownership and
get things done. We‟re informal and fun, but
dead serious about the work.”
- Account Management

WORKHARD,PLAYHARD
FAST PACED
COLLABORATIVE
TRANSPARENT
OWNERSHIP
COMRADERY

“It‟s a 24/7 culture – we‟re always on.
Everyone is hard working, goal-driven and
passionate. People come to work because
they enjoy the challenge. It‟s not a cut and
dry system. We‟re constantly learning and
applying those learnings.”
– Campaign Management

“We‟re all united by GSD. It's very clear if
you‟re not going to be able to keep pace.
There‟s a blue collar work ethic you need to
gain respect, and can be ostracized if you
don't have it.”
– Business Operations

WORKHARD,PLAYHARD
FAST PACED
COLLABORATIVE
TRANSPARENT
OWNERSHIP
COMRADERY

“What impresses me most is how people
pitch in. I remember launching [a major
campaign] that wasn‟t spending to goal. We
were frantically checking settings to figure out
why, and eventually looped in [our CEO] who
helped triage. It was 10pm and he called in
engineering. They made code changes, and
by 11pm the campaign was spending and
from there on out kicked ass.”
– Campaign Management

“There‟s fires to put out all the time, and that‟s
when people really come together. People
are in the tunnel with you, even when you
can‟t see the light.”
– Business Operations

WORKHARD,PLAYHARD
FAST PACED
COLLABORATIVE
TRANSPARENT
OWNERSHIP
COMRADERY

“I was so floored at the quarterly meeting
because it was so transparent. It wasn‟t fake
transparency; it was actual numbers. I‟ve
never had access to that, and it makes
everything you‟re doing so much more
meaningful. You saw how every campaign
and step across departments was affecting
the whole company.”
– Campaign Management

“There‟s no B.S. here. Work matters, results
matter and titles and seniority matter a lot
less – we‟re team oriented and thinkers from
the top down.”
– Engineering & Data Science

WORKHARD,PLAYHARD
FAST PACED
COLLABORATIVE
TRANSPARENT
OWNERSHIP
COMRADERY

“People here are analytical, self motivated
and hard working. Nobody is going to
manage you. You have to manage yourself
and be a team player.”
– Account Management

“People take ownership individually, and
everyone wins as a team. People feel
accomplished and play an integral role in
the company‟s success, instead of just being
along for the ride. People really care, and are
committed to achieving and seeing success.”
– Campaign Management

WORKHARD,PLAYHARD
FAST PACED
COLLABORATIVE
TRANSPARENT
OWNERSHIP
COMRADERY

“People are very close and very social here.
It‟s a strong bond for such a large group of
people. It‟s kind of like a frat – but in a good
way.”
– Business Operations

“We don‟t have co-workers, we have friends.
Everyone genuinely enjoys each other‟s
company, has fun together and wants to
hangout. The bonus is getting to come to
work every day with them.”
– Campaign Management

THESE DEFINE
THE GENUINE
CULTURE
WE‟VE CREATED
AT

and as we continue to move so fast,

this “culture deck” serves as our guide for
company hiring and fit…

… as much as it is a signature of what‟s
made us so successful to date.

our executive team did not write our
“culture deck”…

after hyper growth from !
35 to 100 people across 4 offices !
in just over a year…!
… culture matters at .

… does it matter to you?

we‟re out to transform
performance marketing at scale.

JOBS@
NANIGANS.COM
NANIGANS.COM/JOBS