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NicheTech Solutions Pvt. Ltd
What is SEO ?
 SEO is an abbreviation for search engine optimization.
 SEO is the process of improving the volume or quality
of traffic to a web site from search engines via search
results.
 SEO aims to improve rankings for relevant keywords in
search results.
Why Search engine so
important?
 Search engines are the biggest resources of your
websites traffic.
 Higher traffic means more visitors.
 More visitors mean more customers and higher profit.
Types of SEO
 On Page Search Engine Optimization
 Off Page Search Engine Optimization
On Page SEO
 On-page optimization (on-page SEO) is what can be
done on the pages of a website to maximize its
performance in the search engines for target keywords
related to the on-page content.
 On-page optimization stands for all of the techniques
and methods used on your website that is hosted on a
server.
 On-page optimization has an effect on your website
listing in natural results.
 On-page factors are controlled by coding on website
pages.
On page SEO Elements
 Title tags
 Meta tags
 ALT tags
 Header(H1,H2) tags
 URL structure
 Internal Linking
 Relevant keywords near your inbound link
 Content
 Keyword density
 Site maps
 Usability
Keywords Research & Meta
Tag Generation
 RESEARCH ON KEYWORDS
Find the best keywords that describe your business and products offered.
The most searchable keywords terms by surfers.
 IMPROVE KEYWORDS PROMINENCE, DENSITY & PROXIMITY
Keywords at the beginning of your page. Total keywords contained within
the total text the closeness between two or more keywords.
 META TITLE
Make attractive and easy to understand title tag..
 META DESCRIPTIONS
Describe about your business wisely so that surfer understand well about
your business.
 META KEYWORDS
Generate keywords set after research has been done. These keywords best
describe what the surfers searching for
H1 & H2 HEADING, ALT TAGS
& ANCHOR TEXT
 H1 & H2 HEADING FORMAT
Applying H1 & H2 Tags in your source, will be
helpful for achieving high ranking.
 ALT TAGS
Most sites contain images, it will be advisable to
put ALT Tags for all these images to make sites
more Search Engine Friendly.
 KEYWORDS RICH ANCHOR TEXT
Anchor text for both external links and internal links
is the powerful element for Search Engines
Positioning
Off Page SEO
 Off-page optimization (off-page SEO) is what can be
done off the pages of a website to maximize its
performance in search engines for target keywords
related to the on-page content and keywords in off-
page direct-links.
 Off-page optimization is the most important part in
search engines optimization because it gives back links
to your sites and it requires a lot of work on a daily
bases. It helps to maximize website performance in
search engine for target keyword
Off page Elements
 Search engine submission.
 Social Bookmarking submission.
 Article submission.
 Press release submission.
 Blog creation & Posting .
 Forums & comment posting
Link building
 What is Link Popularity?
Link Popularity refers to the number of links
pointing to your site from other sites on the Web.
Building links is one of the most important factors
in getting top placements on the major search
engines
 Why are links so important?
Now a days, inbound links are the one of most
important factors for getting a high keyword
ranking, the most search engines are ranking their
search result based on the link popularity from your
site.
.
INBOUND & OUTBOUND
LINKs
 Inbound links
 A Link from a site outside of your website.
 Inbound links means send visitors to your site,
generally this is seen as good think for SEO.
 Outbound Links
 A link to a site outside of your site
 Outbound links means send visitors away from your
site.
 Generally avoid those thinks For example(link
exchange)
SEO tools
 SEO Centro
 Google Analytics
 Web Masters
When will I see result ?
 Depending on your industry.
 The competitive level of your keywords.
 The previous success of your website and subject to
the engines updating their data, you may see minor
results in 30 days with move significant frequency of
top 10 and top 20 rankings with in approximately 3-
4months
Our Packages
Sr. No Time For
Project
Duration Onsite
Optimization
Time
Offsite
Optimization
Time
SEO Result
for Website
Cost
1. 200
hrs/mo
3 months 50 Hrs 150Hrs Site Would
be Rank
Well for 10
Keywords.
$1000/mo
2. 100
hrs/mo
6 months 20 Hrs 80Hrs Site Would
be Rank
Well for 10
Keywords.
$500/mo
3. 50
hrs/mo
9 months 10 Hrs 40Hrs Site Would
be Rank
Well for 10
Keywords.
$250/mo
Portfolio
 URL: www.premiumecigarette.com
Keywords: Rank on Google.com
Keep Smoking Everywhere 1
Electronic Cigarette Case 1
Electronic Cigarette Cases 1
Electronic Cigar 1
Electronic Cigars 3
Keep Smoking Cigarette 1
 URL: www.Ohyummy.com
Keywords Rank on Google.com
Toronto restaurant reservation 6
Popular Canada restaurants 3
Online restaurant Reservation 17
Online Canada restaurant 2
Canada restaurant reviews 19
Canada restaurant review 16
Canada restaurant guide 10
Canada best Restaurant 16
Canadian restaurant menupalace 9
Canada Restaurant Guide 10
Most Popular Canada Dishes 3
Search Engine Optimization

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Search Engine Optimization

  • 2. What is SEO ?  SEO is an abbreviation for search engine optimization.  SEO is the process of improving the volume or quality of traffic to a web site from search engines via search results.  SEO aims to improve rankings for relevant keywords in search results.
  • 3. Why Search engine so important?  Search engines are the biggest resources of your websites traffic.  Higher traffic means more visitors.  More visitors mean more customers and higher profit.
  • 4. Types of SEO  On Page Search Engine Optimization  Off Page Search Engine Optimization
  • 5. On Page SEO  On-page optimization (on-page SEO) is what can be done on the pages of a website to maximize its performance in the search engines for target keywords related to the on-page content.  On-page optimization stands for all of the techniques and methods used on your website that is hosted on a server.  On-page optimization has an effect on your website listing in natural results.  On-page factors are controlled by coding on website pages.
  • 6. On page SEO Elements  Title tags  Meta tags  ALT tags  Header(H1,H2) tags  URL structure  Internal Linking  Relevant keywords near your inbound link  Content  Keyword density  Site maps  Usability
  • 7. Keywords Research & Meta Tag Generation  RESEARCH ON KEYWORDS Find the best keywords that describe your business and products offered. The most searchable keywords terms by surfers.  IMPROVE KEYWORDS PROMINENCE, DENSITY & PROXIMITY Keywords at the beginning of your page. Total keywords contained within the total text the closeness between two or more keywords.  META TITLE Make attractive and easy to understand title tag..  META DESCRIPTIONS Describe about your business wisely so that surfer understand well about your business.  META KEYWORDS Generate keywords set after research has been done. These keywords best describe what the surfers searching for
  • 8. H1 & H2 HEADING, ALT TAGS & ANCHOR TEXT  H1 & H2 HEADING FORMAT Applying H1 & H2 Tags in your source, will be helpful for achieving high ranking.  ALT TAGS Most sites contain images, it will be advisable to put ALT Tags for all these images to make sites more Search Engine Friendly.  KEYWORDS RICH ANCHOR TEXT Anchor text for both external links and internal links is the powerful element for Search Engines Positioning
  • 9. Off Page SEO  Off-page optimization (off-page SEO) is what can be done off the pages of a website to maximize its performance in search engines for target keywords related to the on-page content and keywords in off- page direct-links.  Off-page optimization is the most important part in search engines optimization because it gives back links to your sites and it requires a lot of work on a daily bases. It helps to maximize website performance in search engine for target keyword
  • 10. Off page Elements  Search engine submission.  Social Bookmarking submission.  Article submission.  Press release submission.  Blog creation & Posting .  Forums & comment posting
  • 11. Link building  What is Link Popularity? Link Popularity refers to the number of links pointing to your site from other sites on the Web. Building links is one of the most important factors in getting top placements on the major search engines  Why are links so important? Now a days, inbound links are the one of most important factors for getting a high keyword ranking, the most search engines are ranking their search result based on the link popularity from your site. .
  • 12. INBOUND & OUTBOUND LINKs  Inbound links  A Link from a site outside of your website.  Inbound links means send visitors to your site, generally this is seen as good think for SEO.  Outbound Links  A link to a site outside of your site  Outbound links means send visitors away from your site.  Generally avoid those thinks For example(link exchange)
  • 13. SEO tools  SEO Centro  Google Analytics  Web Masters
  • 14. When will I see result ?  Depending on your industry.  The competitive level of your keywords.  The previous success of your website and subject to the engines updating their data, you may see minor results in 30 days with move significant frequency of top 10 and top 20 rankings with in approximately 3- 4months
  • 15. Our Packages Sr. No Time For Project Duration Onsite Optimization Time Offsite Optimization Time SEO Result for Website Cost 1. 200 hrs/mo 3 months 50 Hrs 150Hrs Site Would be Rank Well for 10 Keywords. $1000/mo 2. 100 hrs/mo 6 months 20 Hrs 80Hrs Site Would be Rank Well for 10 Keywords. $500/mo 3. 50 hrs/mo 9 months 10 Hrs 40Hrs Site Would be Rank Well for 10 Keywords. $250/mo
  • 16. Portfolio  URL: www.premiumecigarette.com Keywords: Rank on Google.com Keep Smoking Everywhere 1 Electronic Cigarette Case 1 Electronic Cigarette Cases 1 Electronic Cigar 1 Electronic Cigars 3 Keep Smoking Cigarette 1
  • 17.  URL: www.Ohyummy.com Keywords Rank on Google.com Toronto restaurant reservation 6 Popular Canada restaurants 3 Online restaurant Reservation 17 Online Canada restaurant 2 Canada restaurant reviews 19 Canada restaurant review 16 Canada restaurant guide 10 Canada best Restaurant 16 Canadian restaurant menupalace 9 Canada Restaurant Guide 10 Most Popular Canada Dishes 3