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tawkon at Carmel Ventures

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tawkon at Carmel Ventures

  1. 1. | Carmel Ventures 14.01.11
  2. 2. About us • Management: Extensive mobile & telecom experience • operating Nov 2008 • Working with a leading RF lab • Funded by Israeli, US & Canadian private investors • Patent pending technology • Participating in cellular radiation research (US) • Platforms supported: BlackBerry, Android, iPhone (soon…) | Carmel Ventures 14.01.11
  3. 3. About us | Carmel Ventures 14.01.11
  4. 4. tawkon is a unique approach to handling public concerns of mobile radiation | Carmel Ventures 14.01.11
  5. 5. tawkon is a unique approach to handling public concerns of mobile radiation reduce exposure… without reducing usage Drive Safely Eat Wisely Talk Responsibly | Carmel Ventures 14.01.11
  6. 6. How it all started… | Carmel Ventures 14.01.11
  7. 7. How it all started… | Carmel Ventures 14.01.11
  8. 8. Let People See Radiation 5 | Now keep talking...
  9. 9. Take Action 6 | Now keep talking...
  10. 10. Know It Worked 7 | Now keep talking...
  11. 11. Avoid Cumulative Exposure 8 | Now keep talking...
  12. 12. Help Others 9 | Now keep talking...
  13. 13. During a Call 10 | Now keep talking...
  14. 14. Over Time 11 | Now keep talking...
  15. 15. Building tawkon for iPhone (first version) | Carmel Ventures 14.01.11 15
  16. 16. Building tawkon for iPhone: outline • Parallel Processes: Development vs. Design • Scope Refinement: Early Documents -> Application Map • User Flow Review • Schematic Design • Visual Design • Development Team Integration | Carmel Ventures 14.01.11 16
  17. 17. Parallel Processes: Development vs. Design Brand Scope User Flow Schematics Visual Production Identity Refinement Review Design Design Initial PDR / PDR / Infra / BL UI Dev. & Prototyping MRD MRD Prototype Mockups Integration Final | Carmel Ventures 14.01.11 17
  18. 18. Parallel Processes: Development vs. Design Brand Scope User Flow Schematics Visual Production Identity Refinement Review Design Design Initial PDR / PDR / Infra / BL UI Dev. & Prototyping MRD MRD Prototype Mockups Integration Final | Carmel Ventures 14.01.11 18
  19. 19. Brand Identity • Defining the brand & product look & feel • Choosing the top messages to consider in the following processes Outcome: • Logo • Visual language • Product guidelines | Carmel Ventures 14.01.11 19
  20. 20. Parallel Processes: Development vs. Design Brand Scope User Flow Schematics Visual Production Identity Refinement Review Design Design Initial PDR / PDR / Infra / BL UI Dev. & Prototyping MRD MRD Prototype Mockups Integration Final | Carmel Ventures 14.01.11 20
  21. 21. Scope Refinement / User Flow Research S. Jobs: “I'm actually as proud of the many things we haven't done as the things we have done.” • Putting yourself in the user’s shoes • User interaction/scenarios analysis • Focusing on the product core values • Making tough decisions Outcome: • Removed ~30% of planned features • Detailed map of precise user flows • Final PDR / MRD | Carmel Ventures 14.01.11 21
  22. 22. Parallel Processes: Development vs. Design Brand Scope User Flow Schematics Visual Production Identity Refinement Review Design Design Initial PDR / PDR / Infra / BL UI Dev. & Prototyping MRD MRD Prototype Mockups Integration Final | Carmel Ventures 14.01.11 22
  23. 23. Schematic Design | Carmel Ventures 14.01.11 23
  24. 24. Schematic Design | Carmel Ventures 14.01.11 24
  25. 25. Parallel Processes: Development vs. Design Brand Scope User Flow Schematics Visual Production Identity Refinement Review Design Design Initial PDR / PDR / Infra / BL UI Dev. & Prototyping MRD MRD Prototype Mockups Integration Final | Carmel Ventures 14.01.11 25
  26. 26. Visual Design • Choosing a visual theme • Aligning with platform & technology limitations • Define animations Outcome: • Designed screens | Carmel Ventures 14.01.11 26
  27. 27. Visual Design | Carmel Ventures 14.01.11 27
  28. 28. Parallel Processes: Development vs. Design Brand Scope User Flow Schematics Visual Production Identity Refinement Review Design Design Initial PDR / PDR / Infra / BL UI Dev. & Prototyping MRD MRD Prototype Mockups Integration Final | Carmel Ventures 14.01.11 28
  29. 29. Production & Dev. Integration • Multiple iterations • Getting the production items ready-made to development needs • Performance optimizations | Carmel Ventures 14.01.11 29
  30. 30. tawkon for BlackBerry | Carmel Ventures 14.01.11 30
  31. 31. Building tawkon for BlackBerry: outline • Main Task: Changing interaction - from touch to keyboard • Retaining the look & feel of the brand The Process • Minimal Schematics • Visual Design • Production • Iterative Integration | Carmel Ventures 14.01.11 31
  32. 32. tawkon for Android | Carmel Ventures 14.01.11 32
  33. 33. Building tawkon for BlackBerry: outline • Platform Research • Scope Refinement • Schematic Design (revisiting work from tawkon for iPhone) • Visual Design (planning for good citizen + refining designs) • Production | Carmel Ventures 14.01.11 33
  34. 34. Platform Research • tawkon & nascent brainstormed possible implications of tawkon running in the background • Different behaviors interaction styles were considered • New platform, new questions: • How does the app interact with other apps? • How do notifications look? • Where are the settings ? • Widgets ? • What are the best practices? • What are the platform guidelines? Outcome: • Acquiring the toolbox in order to make design decisions | Carmel Ventures 14.01.11 34
  35. 35. Schematic Design • Schematic designs were refined based on iPhone’s to accommodate background running, notifications, Android guidelines best practices • Special care was given to being ‘good citizen’ on Android, as well as using native controls UI elements where possible. Outcome: • Application full map • UI use cases map • Must have reference for developer | Carmel Ventures 14.01.11 35
  36. 36. Visual Design (images of major tawkon for Android screens) | Carmel Ventures 14.01.11 36
  37. 37. Production • Shortening development time • Compressing assets • Getting best performance • Minimal memory footprint • Retaining quality | Carmel Ventures 14.01.11 37
  38. 38. thank you | Carmel Ventures 14.01.11 38

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