Why do we see new process/methodology/movement every 10 years or so? Here I explain the rationale behind this behavior using the concept of Adaptive Change Cycle.
18. What
would
you
prefer?
A
lo7ery
4cket
with
a
random
number
or
a
number
you’ve
picked?
19. What
would
you
prefer?
In
the
Casino,
if
you
toss
the
dice
or
someone
else
tosses
the
dice?
Do you think it will
make any difference?
20. Illusion
of
Control
Our
desire
to
control
is
so
powerful
that
the
feeling
of
being
in
control
is
so
rewarding
that
people
oLen
act
as
though
they
can
control
the
uncontrollable.
21. Electrical
Shock
Research
High
Volts
Shock
Group
vs.
Low
Volts
Shock
Group
5
shocks
of
5
volts
each
vs.
3
shocks
of
2-‐4
volts
each
Which Group would have
sweated more, whose heart beats
would be faster and who claimed
to be more afraid?
Every
10
seconds
vs.
Random
4me
interval