Presentation given by Nathan Burke at the first meeting of the Boston-area Startup Marketing Meetup Group on June 16, 2009.

1. Boston-Area Startup
Marketing Meetup #1
Getting Your Startup Noticed Online
Nathan Burke

2. Who is this guy?
Hi.

3. What I Do
• Marketing Manager at Aprigo
• Blogger

4. My Blogs

5. My Column

6. </shameless self promotion>

7. Tell Them What You’re
Gonna Tell Them.
• Let’s imagine it is day one
• You just came up with your business idea
• Everything is ready.....you just need people
to find you

8. How Did We Get
Here?
Objectives
Buyer Company
Personas Persona
Content
Keywords PPC
Plan
Getting Noticed Online
(SEO + Promotion)

9. Step One:Submit To
Directories

10. Now In Human
Readable Form....
• Google • Vator.tv
• Yahoo • SimpleSpark
• Go2Web20.net • TradeVibes
• Crunchbase
• KillerStartups.com

11. Step Two: Land Grab

12. Your Accounts

13. Again For Humans
• Twitter • YouTube
• Flickr • FriendFeed
• StumbleUpon • Delicious
• Mixx • Diigo
• Vimeo • Ustream
• Facebook

14. Step Three:
Find Your Audience
Hi.

15. Where are they?

16. Step Four: Create
Some Content

17. Content Creation Tips
• Talk to your prospective user’s
problems
• You’re not Billy Mays
• Talk Like a human
• Imagine your content is
sponsored by your company
• Write content your company
would want to sponsor

18. Step 5: Promote Your
Content

19. Step 6: Reach
Out To Bloggers
• TechCrunch • HackerNews
• Mashable • Blog.GuyKawasaki.com
• VentureBeat • OnStartups
• XConomy • BlogString
• CenterNetworks • StartupMeme
• ReadWriteWeb • MarketingStartups

20. Tell Them What You
Told Them
• These are just some examples to get you
started.
• It’s a basic workflow to help you get
noticed.
• It’s not one-size-fits-all, but it’s close.

21. Thank Them.
Thanks.

22. My Contact Info
• nathan@aprigo.com
• twitter.com/nathanwburke
• blogstring.com
• marketingstartups.com
• blog.aprigo.com