1. Evaluative Commentary: Part 4
What uses/gratifications are offered by the texts your target
audience enjoy?
How is your film concept and plot offering these
uses/gratifications?
How does your film concept and plot target the
values/beliefs of your audience?
Focus on title sequence: how does this appeal to the target
audience? Link to textual detail.
By Simran Kumar

2. Uses and gratifications offered:
• Information: Satisfying curiosity and general interest
• Text which offers this: The Fast and The Furious (2001)
• Explanation: Young people crave adrenaline and are curious about racing
• Personal Identity: Aspiring to be like a valued other
• Text which offers this: The Fast and The Furious (2001)
• Explanation: Aspire to be a professional driver like Dominic as it looks
cool and teenagers may aspire to be masculine and ‘macho’
• Integration and Social Interaction: Gaining insight into
circumstances of others; social empathy
• Text which offers this: Death Race (2008)
• Explanation: Wealthy people can gain an insight into how the male
protagonist struggles to earn a living in the economy.
• Pure Entertainment: Escaping, or being diverted, from real world
problems
• Text which offers this: The Fast and The Furious
• Explanation: Illegal street racing isn’t a big world issue and allows some
form of escapism from worldwide problems

3. How is your film offering these
uses and gratifications?
 Information: RPM satisfies curiosity/general interest as it shows
a young adult audience what it is like driving and the thrill of
illegal street car racing.
 Personal Identity: Teenage girls may aspire to be independent
and assertive like Zara as well as being a good driver that earns
respect rather than criticism from male counterparts
 Integration and Social Interaction: Males can gain an insight into
the downside of being a female i.e. belittled by males and
stereotyped for being bad drivers.
 Pure Entertainment: Illegal racing isn’t a very well known topic
and is a small scale issue which can be diverted from worldwide
problems.

4. How does your title sequence
appeal to target audience?
 close up of Zara’s boot as she presses it onto the
pedal.
 This shows that she is a young female (as the boot
expresses her femininity)but she is also independent
and can drive also which appeals to young women who
feel inferior to male drivers.
 Close up/Medium shots of cars in starting of sequence/
 This targets car enthusiasts as they immediately realise
this film would be about cars.