5. Gamification Background
In 2007, the Gamification industry was invented by
Bunch Ball .
In 2008 , the first document about Gamification was
released
The actual implementation of Gamification started in
year 2010, as the new trend was broadcasted
through industry players and conferences .
6. Gamification and psychology :
Fog's behavioral model three factors:
Motivation
Ability
Trigger
Those three factors should be applied to achieve a
powerful Gamification technique.
15. Foursquare and Radio shack
In August 2010, the two companies made a contract
RadioShack starts a 30 days marketing test
A coupon was offered to those who checked in the
store
In Christmas season ,RadioShack offered
a badge of 20 % discount to those who
Check in RadioShack stores and other
Locations
RadioShack revenues increased.
21. Conclusion
Gamification is not just a game in an online business
or e-commerce website ,it is a strategic way of
engaging more customers to a certain product or
website .Gamification and a good business
management can make very successful business
22. References List
1-Anderson ,T.(2011).newcombiz.com website .Retrieved from
http://www.newcommbiz.com/could-gamification-replace-
management/
2-Beresford ,T(2011).gamificationofwork.com website
.Retrieved from
http://gamification.co/2011/02/23/the-science-and-psychology-
of-gamification/
3-Beresford ,T(2011).gamificationofwork.com website
.Retrieved from
http://gamificationofwork.com/2011/10/how-to-avoid-
pointsification-by-using-fuzziness/
4-Carr D.(2011).Informationweek.com website.Retrieved from
http://www.informationweek.com/thebrainyard/news/social_net
working_private_platforms/231900162
23. References List
5-Chan,A.(2011).Arthurchan.net website .Retrieved from
http://sixrevisions.com/user-interface/karma-design-
pattern/
6-Cunningham C. & Zichermann G.(2011).Gamification
by design.O'reilly media, Inc,1005Graustein Highway
North
7-Edwards, T(2011).blogs.imediaconnection.com webiste
.Retrieved From
http://blogs.imediaconnection.com/blog/2011/08/03/15-
brand-examples-of-gamification/
8-Jross ,G.(2011).Six Revisions website.Retrieved from
http://sixrevisions.com/user-interface/karma-design-
pattern/