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STAGES OF A 
STRUCTURED 
DECISION 
MAKING MODEL 
Higher Bus Man - Decision Making
POGADSCIE 
 Identify Problem - What problem needs 
resolved? 
 Identify Objectives – What’s the intended 
outcome? 
 Gather information – Research 
 Analyse information – Make sense of the 
information in the context of the problem 
 Devise alternative solutions – Figure out all 
the options available
POGADSCIE (cont.) 
 Select solution – Select the option which is 
financially and logically the best 
 Communicate solution – Inform all the 
stakeholders who are affected 
 Implement solution – Take action on the 
soultion 
 Evaluate – Assess whether the decision had 
the intended impact
Task 1 
 Analyse the Phones4U Situation from the 
perspective of the business owner. 
 Working in groups of 2/3 create a decision 
making model to replicate the timeline of the 
crisis, detailing how the owner came to the 
decision of closure.
Task 2 
 Your business sells stationery and has one 
shop on North Berwick High Street 
 Working in groups of 2/3 create a decision 
making model to solve the following 
problems: 
 Electricity costs are increasing 
 Staff often leave after only a few months 
 Customers frequently return faulty goods
BENEFITS OF 
USING A DECISION 
MAKING MODEL
Benefits 
 Time is taken to go through the structured 
model and therefore no rash decisions are 
made 
 All necessary information is gathered before a 
decision is made therefore decisions are 
based on relevant and reliable information. 
 Alternative solutions are looked at before a 
decision is made meaning the first solution is 
not accepted as the best and implemented.
Benefits 
 The decision making process provides for the 
decision to be communicated to all relevant 
stakeholders which means they should know the 
decisions of the organisation and not be 
unaware of them 
 The decision making process requires that the 
decision is monitored and evaluated which 
allows for corrective action and an analysis of 
how effective the decision was
COSTS OF USING A 
DECISION 
MAKING 
MODEL
Costs 
 Unsuitable for quick decisions - DM models 
can require time which may not be available 
for some quick decisions. 
 Costly to Use – A business may not have the 
money required to collect all of the information 
that is required for use in a decision making 
model.
Costs 
Information overload - Too much information 
becomes too difficult to process and use 
effectively.
CONSTRAINT 
S 
AFFECTING THE 
QUALITY OF 
DECISIONS
Internal 
 Shortage of resources (ICT, time, money) 
 Existing policies which prevent certain 
choices (budget limitations) 
 The quality of internal information 
available 
 Decision maker not being willing to take 
risks 
 The ability and skill of the manager – 
lacks proper training 
 Decision maker pursuing own interest
External 
The quality of external information 
available 
Competitor’s actions 
Government and European Union 
laws 
Economic environment e.g. high 
unemployment, low exchange rate 
Changes in social expectations (e.g. 
increasing concerns over animal 
testing)

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21. Decision making model

  • 1. STAGES OF A STRUCTURED DECISION MAKING MODEL Higher Bus Man - Decision Making
  • 2. POGADSCIE  Identify Problem - What problem needs resolved?  Identify Objectives – What’s the intended outcome?  Gather information – Research  Analyse information – Make sense of the information in the context of the problem  Devise alternative solutions – Figure out all the options available
  • 3. POGADSCIE (cont.)  Select solution – Select the option which is financially and logically the best  Communicate solution – Inform all the stakeholders who are affected  Implement solution – Take action on the soultion  Evaluate – Assess whether the decision had the intended impact
  • 4. Task 1  Analyse the Phones4U Situation from the perspective of the business owner.  Working in groups of 2/3 create a decision making model to replicate the timeline of the crisis, detailing how the owner came to the decision of closure.
  • 5. Task 2  Your business sells stationery and has one shop on North Berwick High Street  Working in groups of 2/3 create a decision making model to solve the following problems:  Electricity costs are increasing  Staff often leave after only a few months  Customers frequently return faulty goods
  • 6. BENEFITS OF USING A DECISION MAKING MODEL
  • 7. Benefits  Time is taken to go through the structured model and therefore no rash decisions are made  All necessary information is gathered before a decision is made therefore decisions are based on relevant and reliable information.  Alternative solutions are looked at before a decision is made meaning the first solution is not accepted as the best and implemented.
  • 8. Benefits  The decision making process provides for the decision to be communicated to all relevant stakeholders which means they should know the decisions of the organisation and not be unaware of them  The decision making process requires that the decision is monitored and evaluated which allows for corrective action and an analysis of how effective the decision was
  • 9. COSTS OF USING A DECISION MAKING MODEL
  • 10. Costs  Unsuitable for quick decisions - DM models can require time which may not be available for some quick decisions.  Costly to Use – A business may not have the money required to collect all of the information that is required for use in a decision making model.
  • 11. Costs Information overload - Too much information becomes too difficult to process and use effectively.
  • 12. CONSTRAINT S AFFECTING THE QUALITY OF DECISIONS
  • 13. Internal  Shortage of resources (ICT, time, money)  Existing policies which prevent certain choices (budget limitations)  The quality of internal information available  Decision maker not being willing to take risks  The ability and skill of the manager – lacks proper training  Decision maker pursuing own interest
  • 14. External The quality of external information available Competitor’s actions Government and European Union laws Economic environment e.g. high unemployment, low exchange rate Changes in social expectations (e.g. increasing concerns over animal testing)