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Social Media 101

     Kelly Giles, personal branding strategist
                     kelly.a.giles@gmail.com
SOCIAL MEDIA
Nccaa presentation kelly giles social media
ROADMAP
• What is it?
• What does it mean
  – For you
  – For your agency
  – For your clients
What is it?
One word.
CONVERSATION.
One-way communication.
Everyone has a voice.
Do you need a
voice everywhere?
NO!
The Big Three
In Plain English
In Plain English
In Plain English
Now let’s put these
  tools to work.
For you:
connect + learn
Connect with clients
  and employers.
 Be a matchmaker.
read blogs
personalbrandingblog.com
keppiecareers.com
askamanager.com
jobmob.co.il
careerrocketeer.com
follow smarties
twitter.com/blogging4jobs
twitter.com/askamanager
twitter.com/danschawbel
twitter.com/keppie_careers
twitter.com/heatherhuhman
For your agency:
inform + educate clients
Create a group where
 your employers and
 clients can connect.
write a blog
- Share tips
- Tell client success stories
- Share great resume samples
- Post how-to documents online
tweet
-Links to your blog articles
-Reminders about events
-Job opportunities
-Helpful articles
-Content on your website
For your clients:
research and stand out
Visualize and expand
their networks. Plus,
research employers.
read (or write?)
-Read career blogs
-Read employers’ blogs
-Read industry blogs
-Read your agency’s blog
-Write their own
follow + tweet
          -Follow your agency
          -Follow career experts

Social Media 101
Social Media 101
          -Follow industry experts
          -Follow employers
          -Tweet relevant, professional
          links
Can I help?
         Kelly Giles
 kelly.a.giles@gmail.com
    twitter.com/kellygiles
 linkedin.com/in/kellygiles

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Nccaa presentation kelly giles social media