J A N  CORPORATION <ul><li>TRADING COUNTRY: </li></ul><ul><li>CANADA </li></ul><ul><li>TRADING PRODUCT: </li></ul><ul><li>...
ECONOMIC ANALYSIS Exchange Rates <ul><li>1 Canadian dollar  buys 1.04 U.S. dollars </li></ul><ul><li>U.S. exports are more...
ECONOMIC ANALYSIS Inflation Rates <ul><li>Current Inflation Rate: 2.5% </li></ul><ul><li>Target range: 1 - 3 % </li></ul>
Canada is expected to be the only G7 country in surplus from 2006 to 2008
Canada ’ s  debt burden has declined from the 2nd highest to the lowest in the G7
Canada has maintained a budgetary surplus since 1997, unlike the U.S.
The Market Debt-to-GDP ratio is lower in Canada than in the U.S.
MARKET AUDIT -  COMPETITIVE MARKET ANALYSIS <ul><li>Canadians and Americans are very  similar </li></ul><ul><li>Brand name...
PRODUCT EVALUATION <ul><li>ADVANTAGES  </li></ul><ul><li>Low price </li></ul><ul><li>Light weigh </li></ul><ul><li>Easy to...
PRODUCT EVALUATION <ul><li>DISADVANTAGES  </li></ul><ul><li>Fairly large  </li></ul><ul><li>Unattractive  </li></ul><ul><l...
OUR MARKET -  Geographical Region <ul><li>Most technologically developed provinces </li></ul>Quebec Ontario Alberta Britis...
OUR MARKET -  Product Transportation <ul><li>Via air </li></ul>or Via truck
OUR MARKET -  Buying habits <ul><li>Easy to use, popular, inexpensive products </li></ul><ul><li>Gen Y women (born between...
PRODUCT DISTRIBUTION
PRODUCT DISTRIBUTION Custom’s Broker Import-Export Broker
ADVERTISING
PRICING STRATEGY <ul><li>P/unit cost: $31.04 USD </li></ul><ul><li>P/case cost: $1,200.00 USD </li></ul><ul><li>38% Profit...
OUR COMPETITION - Sony Walkman Video <ul><li>$87.88 </li></ul><ul><li>2GB storage capacity </li></ul><ul><li>1.8&quot; QVG...
OUR COMPETITION - Creative Zen  <ul><li>$99.99 </li></ul><ul><li>2 GB storage capacity  </li></ul><ul><li>1.5&quot; color ...
OUR COMPETITION - Philips 2GB MP3 Video Player  <ul><li>$99.99 </li></ul><ul><li>2 GB storage capacity  </li></ul><ul><li>...
OUR COMPETITION - Samsung T9  <ul><li>$119.99 </li></ul><ul><li>2 GB storage capacity  </li></ul><ul><li>1.8&quot; TFT LCD...
COMPARATIVE CHART
MARKETPLACE  Government participation <ul><li>Regional Office of Revenue Canada </li></ul><ul><li>Canadian Association of ...
2008 PROJECTIONS <ul><li>20K units sales </li></ul><ul><li>Personal video player industry is expected to grow to 4.5 billi...
THANK YOU
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Canada Part II

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This is the PPP for our Phase II Presentation - Import / Export Marketing Class (MAR 4144)

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Canada Part II

  1. 1. J A N CORPORATION <ul><li>TRADING COUNTRY: </li></ul><ul><li>CANADA </li></ul><ul><li>TRADING PRODUCT: </li></ul><ul><li>PERSONAL MOVIE WATCH </li></ul>
  2. 2. ECONOMIC ANALYSIS Exchange Rates <ul><li>1 Canadian dollar buys 1.04 U.S. dollars </li></ul><ul><li>U.S. exports are more competitive </li></ul>
  3. 3. ECONOMIC ANALYSIS Inflation Rates <ul><li>Current Inflation Rate: 2.5% </li></ul><ul><li>Target range: 1 - 3 % </li></ul>
  4. 4. Canada is expected to be the only G7 country in surplus from 2006 to 2008
  5. 5. Canada ’ s debt burden has declined from the 2nd highest to the lowest in the G7
  6. 6. Canada has maintained a budgetary surplus since 1997, unlike the U.S.
  7. 7. The Market Debt-to-GDP ratio is lower in Canada than in the U.S.
  8. 8. MARKET AUDIT - COMPETITIVE MARKET ANALYSIS <ul><li>Canadians and Americans are very similar </li></ul><ul><li>Brand name is the top-purchasing driver </li></ul><ul><li>New digital technologies affecting consumer preferences </li></ul>
  9. 9. PRODUCT EVALUATION <ul><li>ADVANTAGES </li></ul><ul><li>Low price </li></ul><ul><li>Light weigh </li></ul><ul><li>Easy to use </li></ul><ul><li>Retail stores availability </li></ul><ul><ul><li>1.8” </li></ul></ul><ul><ul><li>2 GB storage </li></ul></ul><ul><ul><li>USB interface </li></ul></ul><ul><ul><li>260,000 color screen </li></ul></ul><ul><ul><li>Software CD files converter </li></ul></ul><ul><ul><li>Multiple video formats + audio </li></ul></ul>
  10. 10. PRODUCT EVALUATION <ul><li>DISADVANTAGES </li></ul><ul><li>Fairly large </li></ul><ul><li>Unattractive </li></ul><ul><li>Small screen </li></ul>
  11. 11. OUR MARKET - Geographical Region <ul><li>Most technologically developed provinces </li></ul>Quebec Ontario Alberta British Columbia
  12. 12. OUR MARKET - Product Transportation <ul><li>Via air </li></ul>or Via truck
  13. 13. OUR MARKET - Buying habits <ul><li>Easy to use, popular, inexpensive products </li></ul><ul><li>Gen Y women (born between 1977-1994) are the leading purchasers of electronic products </li></ul><ul><li>Internet is the first place customers visit when doing research on a new product </li></ul>
  14. 14. PRODUCT DISTRIBUTION
  15. 15. PRODUCT DISTRIBUTION Custom’s Broker Import-Export Broker
  16. 16. ADVERTISING
  17. 17. PRICING STRATEGY <ul><li>P/unit cost: $31.04 USD </li></ul><ul><li>P/case cost: $1,200.00 USD </li></ul><ul><li>38% Profit Margin </li></ul><ul><li>Volume-based discounts </li></ul>$99.99 CAD OUR RETAIL PRICE
  18. 18. OUR COMPETITION - Sony Walkman Video <ul><li>$87.88 </li></ul><ul><li>2GB storage capacity </li></ul><ul><li>1.8&quot; QVGA LCD Screen </li></ul><ul><li>Windows Media Audio Compatibility </li></ul><ul><li>FM Tune </li></ul><ul><li>Time Machine Shuffle </li></ul><ul><li>Music Search </li></ul><ul><li>Bi-Directional LCD Display </li></ul>
  19. 19. OUR COMPETITION - Creative Zen <ul><li>$99.99 </li></ul><ul><li>2 GB storage capacity </li></ul><ul><li>1.5&quot; color display </li></ul><ul><li>Flash memory </li></ul><ul><li>Built-in speakers </li></ul><ul><li>Audio recording capability </li></ul><ul><li>World clock </li></ul>
  20. 20. OUR COMPETITION - Philips 2GB MP3 Video Player <ul><li>$99.99 </li></ul><ul><li>2 GB storage capacity </li></ul><ul><li>2.2&quot; color display </li></ul><ul><li>FM radio </li></ul><ul><li>Built-in speakers </li></ul><ul><li>Music, photo and video playback </li></ul>
  21. 21. OUR COMPETITION - Samsung T9 <ul><li>$119.99 </li></ul><ul><li>2 GB storage capacity </li></ul><ul><li>1.8&quot; TFT LCD color screen </li></ul><ul><li>FM radio </li></ul><ul><li>USB connectivity </li></ul><ul><li>Voice recording capability </li></ul>
  22. 22. COMPARATIVE CHART
  23. 23. MARKETPLACE Government participation <ul><li>Regional Office of Revenue Canada </li></ul><ul><li>Canadian Association of Importers and Exporters </li></ul><ul><li>Canada Ontario Business Service Centre </li></ul><ul><li>Export Controls Division (TIE) </li></ul><ul><li>exportcontrols.gc.ca </li></ul><ul><li>international.gc.ca </li></ul><ul><li>cbsa-asfc.gc.ca </li></ul><ul><li>cnsc.gc.ca </li></ul><ul><li>cgp.gc </li></ul>AGENCIES WEBSITES
  24. 24. 2008 PROJECTIONS <ul><li>20K units sales </li></ul><ul><li>Personal video player industry is expected to grow to 4.5 billion dollars worldwide! </li></ul>
  25. 25. THANK YOU

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