lakme- where the style is created.

2. CONTENTS
• INTRODUCTION
• ABOUT THE INDUSTRY
• ABOUT THE COMPANY
• COMPETITORS OF LAKME
• SWOT ANALYSIS
• DISTRIBUTIONAL CHANNELS
• PRODUCTS
• SERVICES
• ADVERTISEMENTS
• CLIPS

3. INTRODUCTION
• THE NAME ‘LAKME’ IS BORROWED FROM
‘LAKSHMI’ THE NAME OF THE PRIESTESS IN 1952.
• THE RATE IS HIGH IN THE SKIN-CARE SEGMENT
COMPARED TO COLOUR COSMETICS.
• IN THE SKIN-CARE SEGMENT, PRICE AND VOLUME
PLAYED AN EQUAL ROLE IN VALUE GROWTH
• LAKME HAS A RANGE OF BEAUTY PRODUCTS TO
OFFER TO ITS CUSTOMERS.

4. ABOUT THE INDUSTRY
• The cosmetic industry is a profitable business
for most of the manufacturers of cosmetic
products .
• The cosmetic industry world wide seems to
be continuously developing ,many famous
companies sell their cosmetic products online
also in countries in which they do not have
representatives.

5. ABOUT THE COMPANY
• Lakme is an indian brand of cosmetics
founded by hindustun unilever in1973.
• It was run by CEO pushkaraj shenai.
• Lakme started as a 100% subsidary of tata oil
mills ,part of the tata group.
• Tata’s entered into a 50-50 joint venture with
hindustan lever ltd in 1995.

6. COMPETITORS
• Major multinational companies such as
..
• 1. Revlon
• 2. Yardly
• 3. Garnier
• 4. L’oreal
• 5. Ponds

7. SWOT ANALYSIS
• STRENGTH
• High quality man power resources.
• Brand name.
• Wide range of products and services.
• Distribution channel.
• Unilever global technology capability.

8. • WEAKNESS
• High sevice cost.
• Use of hard chemicals
• OPPORTUNITIES
• Growth in business of beauty parlour.
• Growth in sales in all the areas.
• Brand growth through increased
consumption depth.
• Lakme beauty training academy in new
delhi ,mumbai and chennai.

9. • Threats
• Aggressive price competiton from local and
multinational players.
• Availability of other cheap products.ex blue
heaven , lotus,himalaya etc…
• Reports regarding presence of lead in
lipsticks.

10. DISTRIBUTION CHANNELS
• It is available in every super market , stores .
• Also available in their own saloons .
• Exclusive Lakme stores in malls.

12. • ADVERTISEMENT
• Newspapers
• Hoardings
• Pamphlets'
• Social networks
• Brand ambassadors.

13. PRODUCTS
• Lakme fruit blush
• Lakme compact
• Face wash and scrub
• Lakme perfect radiance cream
• Lakme night fever cream
• Cleansers
• moisturisers

14. SERVICES
• Lakme beauty saloons are established almost
in all the metro politician cities.
• They have beauticians who have been
trained in their training centres.
• The staff has to attend the classes conducted
by doctors and cosmetologists.
• Every six months they have been given new
courses according to the product
development,etc..