How one can use Linked as a Jobsearch tool

1. DIGITAL MARKETING – PROJECT
II
A
Project on
LinkedIn
Submitted By
Neha Ghorad
EPGDM - 1031415011
Shanti Business School Executive Batch 2014-2016

2. Company Profile
 LinkedIn connects the world's professionals by acting as a
professional social networking website.
 With more than 400 million members worldwide, including
executives from every Fortune 500 company, LinkedIn is the
world's largest professional network on the Internet.
 Specialties : Online Professional Network, Jobs, People Search,
Company Search, Address Book, Advertising, Professional Identity,
Group Collaboration
 Website : http://www.linkedin.com
 Industry: Internet
 Type: Public Company
 Headquarters: California, US
 Company Size: 5001-10,000 employees
 Founded: 2003

3. Vision

4. Mission

5. LinkedIn - Important for Job
Search
 The LinkedIn web-site allows the users to market and
create their own “Brand” along with the other things in
the job search toolkit, which contains the following
data:
 Resume or CV
 Cover letter
 Research and Teaching statements
 Business card
 Website or blog
 Social media profiles: LinkedIn, Facebook, Twitter,
YouTube

6. Revenue Sources
LinkedIn is publicly held and has a diversified
business model with revenues coming from
member subscriptions, advertising sales, and
talent solutions.

7. What’s trending on LinkedIn social media?
Leadership
iPad
Cloud Computing
Employee Engagement
Online Advertising
Self-esteem
Web marketing
Internal Communication
Business
Real Estate

8. Competitive Advantages of
LinkedIn:
 400 million reported users in over 200 countries &
territories.
 Available in 20 Languages including English, French,
German, Italian, Spanish etc.
 Their fastest growing demographics, students & recent
college graduate, weigh in at over 30 million.
 50+ million endorsement every week
 2 new members added to LinkedIn every second.
 Over 3 million companies profiled at LinkedIn page.
 33% of unique visits come from mobile app.

9. As a Marketing Tool:
 A well written profile can help boost the user their
online presence
 LinkedIn has a very high search ranking on the web
 Professional use LinkedIn to share information
 Credibility counts—and LinkedIn can help the user
to build it.

10. 8 Steps to Complete LinkedIn
Profile

11. Personalize your headline
 Highlight only your professional experience—
internships, jobs, etc.

12.  Customer your LinkedIn url

13.  Customize your website url

14.  Ask for recommendations

15.  Connect your twitter account with LinkedIn

16. Company page
 Every person that connects with that profile may potentially click on the
users company name and be navigated to that company page.
 As every employee has the opportunity to promote the company, the user
must take the advantage of such opportunity.

17. Product awareness
 Company pages on LinkedIn provide a section for talking about specific
products.
 LinkedIn allows to add multiple products so each stands out.

18. 5 Steps to Company’s Pages
 A LinkedIn company page is the one page admist those on
their various social network that calls for the most
Professionalism.
 The page should be content full information about
Company.

19. 1. Include Basic Information
 Go to Admin tool & Edit.
 Be sure to fine the description portion, as this will crucial
in user understanding of the Company.

20. 2. Post Jobs
 The second tab on a company page is “Careers”.
 This feature allows the user to post openings at the
Company.
 More Professional source.

21. 3. Include Product
 Company can various products on the company’s
pages.
 Click on ‘Admin tools’ button again to reveal a
new drop down menu.

22. 4. Promote
 Under the initial overview tab, LinkedIn allows
you to promote your company through an ad
campaigns.
 ‘Common Questions’ box.

23. 5. Measure Everything
 The forth tab on company page is “Analytics”.
 To track page view and unique visitors on the overall page and
tabs.
 Click on Products and Service and follower of company.
 LinkedIn gives percentage for members visits. Which will be
helpful in targeting and audience.

24. To generate leads for business:
 LinkedIn Answers

25.  LinkedIn Applications
 Here, the user can go to add new and interesting
apps that will improve the experience people have
on the LinkedIn page
 If they’d like to add the company’s blog posts to
their LinkedIn page, there’s an app for that

26.  LinkedIn Groups

27.  LinkedIn People

28. LinkedIn Direct Ads
 LinkedIn has an advertising program that can be
used to drive new prospects to their landing page,
LinkedIn group or other destination. The ads work
the same way Google paid search ads work

29. LinkedIn Mobile

30. Publishing > Advertising
Be Active
Embed share buttons
LinkedIn Today for Marketers

31. Why to
Join?
What does LinkedIn offers us?

32. Opportunity
Realize your
dream job
Find work Be great at what
you do