Personal Information
Organización/Lugar de trabajo
São Paulo Area, Brazil Brazil
Ocupación
Strategic Planning, Creativity, Culture & Consumer insights
Sector
Advertising / Marketing / PR
Sitio web
medium.com/culture-drops
Acerca de
Are you feeling stuck? In need of a jolt of creativity? Perhaps I could help. I have 25 years of experience working as Strategic Planner in the advertising industry, having worked across many industries and categories. I've an extensive international experience, having worked in agencies such as JWT, Talent, Y&R, FCB and BBDO-Japan, with brands and clients such as Unilever, Mercedes-Benz, Bradesco, SKY TV, and Mars Inc. . I'm one of the founding members of the Grupo de Planejamento (GP), Account Planning Group Brazil, have lectured at Miami Ad School's Strategic Planning Bootcamp. I frequently lecture about Communication Analysis, Creative Brief, and Creativity.
- Presentaciones
- Documentos
- Infografías
Brand Week 2019 Istanbul | The Future Of Brands: Lead With Meaning At The Core
Dr. Martina Olbert
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Hace 4 años
Neuroscience and Brainstorming
Sunil Maulik
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Hace 7 años
IPA's "The Long and the Short of It" - BrainJuicer synopsis
System1 Group
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Hace 10 años
The Creative Brief: A Research Project
Jasmin Cheng
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Hace 13 años
Liquid Workforce - Tech Vision 2016 Trend 2
Accenture Technology
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Hace 8 años
What is Comms Planning?
Julian Cole
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Hace 10 años
Empathy: The Fundamental Skill Of Our Times
FCB Brasil
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Hace 8 años
Product Design using Lean UX
George Elkhabbaz
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Hace 8 años
SOCIAL TV, REALLY?
James Whatley
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Hace 11 años
Shaken, not stirred - the new world of strategy
Francois Grouiller
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Hace 13 años
Palestra: Decifrando a Nova Classe Média - Bolívar Lamounier
ExpoGestão
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Hace 12 años
2010 ImagePower Green Brands Survey - Annie Longsworth
Sustainable Brands
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Hace 13 años
Account Planning in Digital Age
Zigurds Zakis
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Hace 14 años
The Brief For The Sistine Chapel
Steven Stark
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Hace 15 años
Creative Brief Workshop
Mr President
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Hace 14 años
Brand Masterclass Week Two
Idris Mootee
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Hace 16 años
The Future Of Television
P J
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Hace 13 años
2010 green brands global media final
Green Brands Survey
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Hace 13 años
The Birth Of A Grand Strategist By Waqar Riaz
Waqar Riaz
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Hace 14 años
Some Top CRM Programmes
Charlie Hunter-Schyff
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Hace 15 años