Social media is about the content and NOT the application
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- 1. Social media: explaining the open book principle By: Natalie den Engelse PhD. NIKOS University of Twente
- 3. Social media is just old wine in new bottles
- 5. #1 Social media is free #2 You have to sign up and engage with every social media platform #3 I’ll set up social media accounts and if by magic great things will happen Social Media Myths
- 8. 1. Plan 2. Create 3. Maintain C O N T E N T S T R A T E G Y
- 9. Step 1 P L A N
- 11. Determine brand Determine messaging Determine channels Determine roles Analyze P L A N
- 12. Step 2 C R E A T E
- 14. Step 3 M A I N T A I N
- 16. Benefit from the transparency
- 17. Determine what customers want so that appropriate products can be offered to meet their needs M A R K E T R E S E A R C H
- 19. Some methods & techniques Focus Group Laddering In-depth interviews Concept Testing Forecasting methods Survey Lead User Technique Delphi Information acceleration Mysteryshopping Virtual reality Concept Testing Scenario’s Brainstorm techniques Probe and Learning Conjoint Analysis Product Testing M R
- 21. Social media Traditional Mailinglists Bulletin boards Hashtags Focus group Laddering In-depth interview