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Integrating Digital Media effectivelyinto shopping malls Christian Vaglio-Giors May 18th 2011
WhoisNeo
A DOOH specialist ,[object Object]
Privatelyowned
DOOH and DS projects
Mall, airport and retail
Switzerland, Germany, Italy, Spain
24,000 online screens,[object Object]
Neobe’s
Shopping mallmatters
Past and future of mall ,[object Object]
Replaced shopping gallery in the 60’s
Fun shopping or Retailtainment from the 90’s
New urbanism is the new trend
The 21st century mall is digital,[object Object]
235m2 GLA per 1,000 people in Europe (1/4 of US).
20% growth in European mall surface in 2009.
Strong investors appetite for large shopping malls (i.e. +100,000 m2) with residential plots.
Is a good consumption format in term of sustainable development ,[object Object]
Rather quicker than slower (i.e. average dwell time of  1 hour in Europe vs. 3 hours in US)
Open to change plans to ideas
Look for good deals
Online,[object Object]
Increase revenues
Diversify revenue streams
Digitalize media offer

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Integrating Digital Media effectively into shopping malls