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  1. 1. + Youtube, How to‟s & DIY Web video 1. & 3. semester int MUL spring 2012
  2. 2. + PhotoSharing  “It lets you know who‟s gone where with whom, what the vacation was like, how much the baby grew today, all as it‟s happening… And most dramatically, Flickr gives you a window into things that you might otherwise never see, from the perspective of people that you might otherwise never encounter” (Butterfield, 2006)
  3. 3. + 1.728.000 minutes pr day (2009)
  4. 4. + 493,714 videos/day (2009)
  5. 5. + Disruptive Media
  6. 6. + Founded in 2005 Owned by Google from 2006
  7. 7. + Video sharing • Upload • View • Share Home movies
  8. 8. + Creating Social Networking: The Bedroom Dance Video
  9. 9. + Features  PLAYBACK IN BROWSERS • UPLOAD UP TO 15 MINUTES/2 GB • H.264/MPEG-4 AVC format, with stereo AAC audio • CONTENT ACCESSIBILITY (EMBED)
  10. 10. + Journalist John Stossel on ABC (US) Network‟s 20/20  “Do you like watching kids doing stupid and reckless things?  Animals doing cute things?  Beauty queens falling down?  Or a thousand prisoners dancing to the music of Thriller?  It‟s all on youtube”
  11. 11. + Culture  Pop culture  Folk culture  Mass Commercial Culture  DIY Ideology  Techno Culture  Fan Production  Community Participation
  12. 12. + Amateur/Professional
  13. 13. + Promotional Platform Revenue sharing deals with big broadcast companies
  14. 14. + “Read-only” to “Read and write” EX. “Clip & Quoting” from Commercial programs „Citizen Journalist Model”
  15. 15. + MUSIC VIDEO  “…music plays a central role for posmodern identity formation,  its significance and usefulness coming from its dual status as a marker of individualism and a signifier of groups participation: (Frith 1996:16-17)
  16. 16. + Self-publishing & conversational opportunies
  17. 17. + Types of Videos User generated short films, fan vids, mash ups, anime music video, instructional videogame, walk through machinima, vlog - entries, informational content, music videos, informal learning and self education
  18. 18. + V-LOG  Web cam culture  Personal blogging  Testimonials  Confessional Culture  Observation of everyday life  Speciality: rapid editing & snappy performance
  19. 19. + Isabella Schlitz: “TAME”
  20. 20. + User generated music videoes: Mary & Mary
  21. 21. + LEAD USERS/ YOU TUBERS AND THE PARTICIPATION GAP  WHAT CAN YOU DO?  QUOTING, FAVOURITING, COMMENTING, RESPONDING, SHARING, SUBSCRIBING, VIEWING…
  22. 22. + Participatory Culture  Who gets to speak?  Who gets attention?  Rewards/compensation for creativity and work  Expertice  Authority
  23. 23. + DIY Ideology  GARAGE CINEMA  DO IT YOURSELF NEWSROOM  BEDROOM TELEVISION NETWORKS
  24. 24. + DIY Ideology  “Modern cyber culture can trace its roots back to the cultural practices of the cyber culture of the 60‟ies, including people‟s radio, early video activism, underground newspapers and comics, all efforts to deploy low cost media tools and practices toward alternative ends. Many early netizens explicitly embraced the value of participatory culture”. (Turner, 2006)
  25. 25. + Sadie Benning (1990)
  26. 26. + V-LOGS  “In these quiet moments of communication facilitated via, but not contained within, the video blog as „text‟, Lange sees hope for an enrichment of public discourse: by being vulnerable and sharing intimate moments and choices it is possible to promote increased public discourse about formerly uncomfortable, distasteful or difficult topics in ways that other media and other methods have not.”  (Lange, 2007c,n.p.)
  27. 27. + DIY MOVEMENT Historicallysought to get production equipment into the hands of groups who are under-represented in the commercial mainstream so that they can get their stories out and have their voice heard.
  28. 28. + Convergence Culture  Complex interactions and collaborations between corporate and grassroot media  Jenkins, 2006  http://www.henryjenkins.org/
  29. 29. + DIGITAL LITERACY  DIY: DO IT YOURSELF  DIWO: DO IT WITH OTHERS
  30. 30. + PLATO “THOSE WHO TELL STORIES RULE THE SOCIETY”
  31. 31. + SHARING KNOWLEDGE INFORMAL LEARNING AND SELF EDUCATION Geriatric1927
  32. 32. + Online Software Training Videos Lynda.com
  33. 33. + Product presentations Me.mover
  34. 34. + How to…. Use software
  35. 35. + How to…. Cook
  36. 36. + Exercise Apple iPad3
  37. 37. + Presentation of assignment  Create teams & roles  Research & Brainstorms (photoshoots)  Title, theme, concept  Visual style/Music http://creativecommons.org/legalmusicforvideos  iMovie: http://support.apple.com/videos/#iMovie%20%2711  Equipment
  38. 38. + References  Burgess, Jean & Joshua Green: YouTube, 2009. Polity Books.  Youtube best videos: http://www.time.com/time/specials/packages/completelist/0,295 69,1974961,00.html  Youtube: http://www.youtube.com  Netfilmmakers – netgallery for netfilm & netvideo

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