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HOW TO SCORE
BIG IN GOOGLE
Hi, my name is Bart.
I work at web agency Netlash.




... and a few other companies:
How to score BIG in Google
How to score BIG in Google
http://slideshare.net/netlash
HOW TO SCORE BIG
IN GOOGLE
Internet Academy: www.intac.be
Let’s start with a graph.
Search Engine Market Share
Search Engine Market Share
Search Engine Market Share
Search Engine Optimisation
=
Google Optimisation
SEM, SEA, SEO?
How to score BIG in Google
How to score BIG in Google
How to score BIG in Google
Search Engine Advertising
How to score BIG in Google
Search Engine Optimisation
Search Engine Marketing
=
Search Engine Advertising
+
Search Engine Optimisation
The Golden Triangle
How to score BIG in Google
SEO is a bucket...
Thousands of little factors that influence it.
Some are a drop of water, others are a glass
of water.
You never know which one will
overflow the bucket.
There are three main groups of
factors that influence your Google ranking.
1. Technique
2. Links
3. Content
1. Technique
2. Links
3. Content
1. Technique
2. Links
3. Content
How to score BIG in Google
1. Technique
2. Links
3. Content
Valid code
‣   (not the goal)
‣   make it readable for Google
‣   code-to-content ratio
Holy Trinity
‣   <h1></h1>
‣   <title></title>
‣   url
The ‘Humo’ disease
Beware the ‘Humo disease’ !




(actually, Humo is doing very well on this online)
Secundary navigation
‣   watch out with footers (rel=”nofollow”)
‣   sidebar
Meta-tags aren’t dead
‣   the secret of the click-through
‣   call to action!
‣   variance & reinforcement
Killers
‣   navigation in Flash
‣   navigation in Javascript
Domain name
‣   age is important
‣   payment in advance!
‣   keyword in URL?
404
‣   the right redirects
‣   the right headers
How to score BIG in Google
Location
‣   IP-address, TLD, language, links, comments


<html xmlns="http://www.w3.org/1999/xhtml" xml:lang="nl" lang="nl">
<meta name="ICBM" content="51.052,3.72029" />
Google
‣   Google Webmaster Tools:
    http://www.google.com/webmasters/tools
‣   sitemap.xml
Subdomains
‣   Own the front page!
1. Technique
2. Links
3. Content
Every link counts
‣   relevance
‣   high scoring pages
The currency of links
‣   anchor word
‣   domain name
How to score BIG in Google
Killers
‣   bad neighbourhoods
‣   link outs?
Linkbait
‣   10 tips ...
‣   Angelina Jolie Naked!
‣   tools
‣   templates
Social Media
‣   Digg, Delicious, StumbleUpon
‣   Facebook, Netlog, Myspace
‣   forum
‣   blog comments
Create a ‘weave’, not a ‘tree’.
UBIQUITY
BREEDS
SERENDIPITY
SOCIAL MEDIA
OPTIMISATION
(SMO)
How to score BIG in Google
The secret weapon
...
How to score BIG in Google
Link real estate
‣   networks
‣   rings
One big killer
How to score BIG in Google
One big killer
‣   duplicate content
PageRank
‣   one measure
‣   don’t obsess!
1. Technique
2. Links
3. Content
How to score BIG in Google
‘Glasdallen’ !
‣   https://adwords.google.com/select/KeywordToolExternal
Internal structure
‣   linkflow
‣   clusterpages
‣   think ‘weave’, not ‘tree’
Internal structure
‣   Tags!
‣   rel=”tag”
Update, update, update!
‣   Google loves the ‘delta’
‣   PING
Update, update, update!
‣   a simple numbers game...
How to score BIG in Google
Your website content is like underwear.
Fresh is better, every day.
Update, update, update!
‣   write one blogpost a day
1. Technique
2. Links
3. Content
SEO is a bucket...
... don’t make it a sieve
Optimise your website for conversion.
Optimise your website for conversion.

... next week at INTAC!
QUESTIONS?
twitter.com/netlash
bart@netlash.com
www.netlash.com

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How to score BIG in Google