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Strategy as project vs process Digital Strategy for dummies

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Strategy as project vs process
People fill the word ‘strategy’ with different
meanings.
Confusion: strategy as a finite project with
deliverable versus strategy as a skill in a process.
Everything in the digital process is (or should be)
strategic. From concept over design and
development to online marketing.
But ‘strategy’ is also a project: deliver a document
that outlines the strategy to be followed in the
future.

Publicado en: Empresariales, Tecnología
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  • I specially liked the duality between strategy as a process and a skill. An brilliant parallell with useability!
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