This increased engagement with devices creates an opportunity for brands that didn’t exist before. From new ways of engaging with your consumers to evolving your brand’s persona, to developing a branded experience across devices-- both on voice and screens-- investing early in the Google assistant gives you first mover advantage.

1. Confidential + ProprietaryConfidential + Proprietary
The Age of Assistance
Christina Brennan
Agency Lead, Customer Solutions & Analytics, UK

2. Find...
weather san francisco
today
coffee bar in nyc
game new popular
restaurants take
reservations

3. Do...
Check the weather
Order me a coffee
I want to play a game
Book me a nice
restaurant tonight for 2

4. Today users expect more from their devices …

5. Queries are
40x more
Actionable

6. Natural language
queries becoming
the norm

7. Meet the Google Assistant
Ask it questions. Tell it to do things. It’s your own
personal Google, always ready to help.

8. Proprietary + Confidential

9. Proprietary & Confidential
Vision: Google Assistant is the best way to get
things done

10. Control devices in your home
Enjoy music and movies
Communicate with others
Listen to news
Order goods and services
And 1M+ other Actions

11. Proprietary & Confidential
In the car On mobile Next billionAt home
Where Google
Assistant plays

12. Proprietary & Confidential
Control center for your
smart home
Remote control for
your TV and Speakers
At Home
Ambient computing to
control and get things done
throughout the home

13. Proprietary & Confidential
Driving mode of the
Google Assistant
Seamless media
transition
In The Car
Assist users to stay
connected, productive,
entertained in, and interface
with, the car - in a safe way

14. Proprietary & Confidential
Daily snapshot to help
you organize your day
and weekends
When it’s faster to get
things done via voice
On Mobile
Seamless, incredibly
responsive, always aware
and proactive Assistant
experience

15. Ready to help
across nearly
1B devices
Devices with screens
Devices without screens

16. German JapaneseFR French KoreanAU EnglishUK EnglishUS English
CA French CA English Italian Spanish BR PortugueseDanishIndonesianRussian
A growing audience: languages
ES/US Spanish IN English Hindi Thai Norwegian SwedishDutch Turkish

17. 70% of users say
digital assistants simplify their lives.
80% of users say they would like to
engage with brands via their digital
assistants.
37% of users leverage their digital
assistants for at least one
shopping-related activity on their
smartphones.

18. The Assistant and you
Evolve your brand and drive real business results to
your business with the Google Assistant

19. Extend your
brand
• FUNNY
• QUIRKY
• SERIOUS

20. Extend your brand: ‘Progressive’ example
“Hey Google, talk to Progressive”
Progressive’s Assistant Action uses the voice of their
brand ambassador, Flo, to extend their brand from TV

21. Brand Examples Panera

22. Your use case
Differentiated voice experience
Your persona
Who you are as a brand
The UX you want to have
Including the dialog with the users
Before building, consider:
Getting Started
with Actions

23. In Dialog
Action suggestions
By Browsing
Actions Directory
From your own channels
Action Links

24. Social media
Landing page
Newsletter
Search text ads
Youtube
Partner Promotion
Badge
Product packaging

25. Re-engage
users, too
Action Notifications & Routines

26. Google-Facilitated
Payments
Seamless
Account Linking
Re-engagement &
Order Updates
Transactional Capabilities
20+ countries including US, CA, UK, AU DE, FR, JP

27. Assistant for businesses: /assistant.google.com/business
Explore the documentation: developers.google.com/actions
Sign up for our mailing list: assistant.google.com/developer
Other tools & partners : developers.google.com/actions/tools/
Self-guided code labs: codelabs.developers.google.com/codelabs/
Watch sessions from I/O: .youtube.com/watch?v=1MhYTvHSv8U
Have questions / Need help?
Check out FAQs
Explore the Assistant on your phone
Resources

28. Thank you