Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.

Future of Higher Education & Further Education Conference 2014

Future of Higher Education and Further Education Conference 2014

  • Inicia sesión para ver los comentarios

Future of Higher Education & Further Education Conference 2014

  1. 1. The Future of Higher & Further Education Conference 2014: Securing the Future Steve Evans Managing Director netnatives.com twitter.com/netnatives
  2. 2. The evolution of advertising…
  3. 3. So… • Traditional “linear” methods of advertising was made redundant by the consumers, who; • Use the Internet and social media to create their own “Moments of Truth”, but; • Consumers of non transactional service clients do not have a single ZMOT; which means • Your marketing campaigns should always be in BETA • Social media enables advocacy through connections, but; • Not everyone will “like” you, so you need to be creative in how you “use” your connections to engage • Brands need to be authentic in the right channels • Video content is both “reactive” & “proactive”
  4. 4. Net Natives is an outcome focused digital student marketing agency OVER 10K CAMPAIGNS CREATED 3,000,000 AD VARIATIONS & MESSAGE 250 EDUCATION CLIENTS OVER 2.5 BILLION + AD VIEWS 300 POTENTIAL STUDENTS MILLION 25 MILLION CLICKS OVER IN OVER 150 COUNTRIES 120,000 QUALIFIED LEADS CAPTURED IN OUR BIG TOP SOFTWARE 15% MEAN AVERAGE INCREASE ENROLMENTS, YEAR REACHED ON YEAR, ACROSS CLIENT BASE
  5. 5. Linear “Moments Of Truth”
  6. 6. IT’S ALL ABOUT QUESTIONS
  7. 7. OZMOT EZMOT
  8. 8. The Customer Decision Journey
  9. 9. The Loyalty Loop
  10. 10. Think Like Digital Not Like Print Traditional Media Buying
  11. 11. Split Test Optimisation
  12. 12. Relevance & Resonance
  13. 13. “The future is already here; it’s just not evenly distributed” William Gibson
  14. 14. 70% of all website traffic will be video consumption by 2018
  15. 15. So… • Traditional “linear” methods of advertising was made redundant by the consumers, who; • Use the Internet and social media to create their own Moments of Truth, but; • Consumers of non transactional service clients do not have a single ZMOT; which means • Your marketing campaigns should always be in BETA • Social media enables advocacy through connections, but; • Not everyone will “like” you, so you need to be creative in how you “use” your connections to engage • Brands need to be authentic in the right channels • Video content is both “reactive” & “proactive”
  16. 16. Clearing The Education Engagement Index The International Student Index
  17. 17. netnatives.com/blog clearingstats.com 01273 734 640 Thank You For Listening, Any Questions? netnatives.com twitter.com/netnatives

×