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  1. 1. ® Simplifying interfaces. TM www.netway.eu except where otherwise noted, content on this presentation is licensed under a Creative Commons Attribution 3.0 License 1
  2. 2. Landing page review with Netway February 2010
  3. 3. Vente-­‐Exclusive.com  in  a  nutshell 4  to  7  private  sales  per  week,  with  discounts  up  to  -­‐70%
  4. 4. Now with more than 600.000 members and  growing  very  fast ...  and  growing  fast  (60.000  new  members  per  month)  
  5. 5. To sustain our growth, we’ve rebuild our site from scratch
  6. 6. Some landing pages also changed because of this
  7. 7. ...which had a negative impact on conversion This  is  why  we  contacted  Netway
  8. 8. Netway  took  us  through  an  iteraEve  process   Understanding   user  behaviour Who  is  target  audience What’s  the  user  moEvaEon Flow  analysis Behavioural   recommendaEons
  9. 9. We  A/B  tested  the  outcome   50% 50%
  10. 10. ...with a very satisfying impact on conversion +142%
  11. 11. Creative Commons Attribution 3.0 Licence ® You are free ... to copy, distribute, display, and perform the work ... under the following conditions Attribution. You must give the original author credit. € Non-commercial. You may not use this work for commercial purposes. No Derivative Works. You may not alter, transform, or build upon this work. • For any reuse or distribution, you must make clear to others the licence terms of this work. • Any of these conditions can be waived if you get permission from the copyright holder. • Nothing in this license impairs or restricts the author's moral rights. except where otherwise noted, content on this presentation is licensed under a Creative Commons Attribution 3.0 License 11
  12. 12. Having the right elements is not enough … ® Simplifying interfaces. TM except where otherwise noted, content on this presentation is licensed under a Creative Commons Attribution 3.0 License

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