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Htc marketing plan

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Htc marketing plan

  1. 1. A Marketing Plan for•To increase website traffic by 5% among target customerwithin two months. by
  2. 2. TARGET CUSTOMER • University students and first jobbers • Age 18-24 • BKK and urban • Always up-to-date • Values socialization, peer acceptance, and self-expression
  3. 3. MOOD &PERSONALITYHTC Brand Personality:• Simple• Fun• Professional• User-friendly• InstantValue Proposition: Make Sense.
  4. 4. BIG IDEA“It takes one TOUCH BIG IDEA to make SENSE.”
  5. 5. BIG IDEA• User‟s task complications can be simplified• Just one TOUCH is required and no further elaboration is needed to realize HTC‟s value BIG IDEA TOUCH + SENSE = HTC.
  6. 6. CAMPAIGN1. You’ve Got TOUCHED! Objective: To increase brand awareness by CAMPAIGNS 13% by creating buzz among the public within one month.
  7. 7. CAMPAIGN1. You’ve Got TOUCHED!• TOUCHERS: Celebrities and HTC personnel CAMPAIGNS• Wear „DON‟T TOUCH‟ shirts and will be „TOUCHING‟ random people• Those who got TOUCHED: get a sticker with a web address and the word „You Got TOUCHED‟• Register at website.
  8. 8. CAMPAIGN• Location: Supchalasai Stadium• Check in place where they will receive a number token and a HTC colored t-shirt. CAMPAIGNS• Bird-eye-view of the people at the event, showing the logo of HTC formed by the attendees.• Giving out prizes.• Last part of the event: handing out exclusive cards to all the members.
  9. 9. CAMPAIGNDuration• Month 1• TOUCHers will go out to touch at different CAMPAIGNS locations three days a week, Fridays and the weekends.• Working at a shift from 12-1, 4-6; total of 3 hours.
  10. 10. CAMPAIGNMeasurement Methods• Number of visitors who visit the website• Number of participants who showed up at CAMPAIGNS the event• Survey
  11. 11. CAMPAIGN2. “SENSE of …” by HTCObjectives: CAMPAIGNS • To encourage 30% of target customer to interact with HTC products within one month. • To encourage 30% of current customer to interact more with HTC products within one month. • To increase brand awareness by 30% among of the public within one month.
  12. 12. CAMPAIGN2. “SENSE of …” by HTC• Participants can create their own „SENSE‟ of their HTC mobile phone and name it as their CAMPAIGNS own SENSE.• Have to share their customized phone on Facebook.• Duration: Launch after You‟ve Got TOUCHED!• Measurement Method: Number of people who visit the website, number of people who share their phone on Facebook
  13. 13. CAMPAIGN3. HTC PlaygroundObjectives: • To increase product awareness among the CAMPAIGNS target audience by 35% within two month. • To increase website traffic by 5% among target customer within two months. • To inform target audience about features and benefits of our product and its competitive advantage, leading to a 15% increase in sales in one year.
  14. 14. CAMPAIGN3. HTC Playground• Location: Siam Paragon CAMPAIGNS• Allows customer to experience and learn more about HTC phones
  15. 15. CAMPAIGN4. Human SENSES SocietyObjectives: • To increase product awareness among the CAMPAIGNS target audience by 35% within two month. • To increase website traffic by 5% among target customer within two months. • To alter 10% of target audience perception that HTC is a fun brand within two months.
  16. 16. CAMPAIGN4. Human SENSES Society• Grand Opening event at HTC Playground• Register section•• CAMPAIGNS Evaluation section Game section – Sense of Hearing, Sense of Touch, Sense of Sight, Sense of Taste• Duration: Saturday and Sunday• Measurement Method: survey, number of people who registered
  17. 17. CAMPAIGN5. HTC PuppetryObjectives: • To increase brand awareness by 40% within six CAMPAIGNS months. • To alter 30% of target audience perception that HTC is a fun brand within six months. • To inform target audience about features and benefits of our product and its competitive advantage, leading to a 15% increase in sales in one year.
  18. 18. CAMPAIGN5. HTC Puppetry• Co-branding with Major Cineplex• Allows the chosen moviegoer to chat real CAMPAIGNS time with the Android robot• Android robot asks for the set up moviegoer‟s phone number so that the hidden cast member can call him to show how the HTC SENSE features.
  19. 19. CAMPAIGN5. HTC Puppetry• The moviegoer shows the SENSE „Flip‟ feature in turning mobile phones CAMPAIGNS to silent mode.• Measurement Method: survey, people who attended the movie

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