Neville Hobson discusses how social media has become disruptive and changed how people engage with technology and each other. Younger generations in particular get their content through mobile devices and trust peers over experts. Many companies have embraced social media for business purposes. While some companies fear security risks and loss of control with social media, the benefits of using it to connect with customers and increase productivity outweigh these concerns when done properly with employee training and clear policies. Companies that are most prepared for social media crises permit employee access rather than prohibit it.

1. It’s A New Game Neville Hobson, ABC @jangles London September 20, 2011 #SocialCEO

3. What We’re Going To Talk About Social media is… Disruptive, challenging established orders, hierarchies and cultures About people and what they do with technology tools About change and connecting with changes in society, the marketplace, the workplace About calculating risk to enable employer and employee to confidently engage in the new landscape

8. http://yfrog.com/h3g76hj

9. Anyone with an opinionand an internet connection can influence someone else about your businessand the things you care about.

13. The benefits of taking a calculated risk to embrace social media as a legitimate business tool are clear and compelling to many companies who have taken the first steps. http://www.its-elementary-watson.com/how-social-is-the-ftse-100/

14. Today, 67 members of the FTSE 100are actively engagedin social media. http://dl.dropbox.com/u/17133652/ThreePipe%20Supplement_Final.pdf

15. http://dl.dropbox.com/u/17133652/ThreePipe%20Supplement_Final.pdf

16. http://en.wikipedia.org/wiki/The_Scream

17. Fearof perceived security risks in allowing employees access to social media tools and channels “What if someone stole our secrets or released them without permission, or brought a virus into our network?” Uncertaintyover the effects of losing control “Isn’t there a huge risk that employees will say something they shouldn’t if we don’t monitor what they’re allowed to do?” Doubtover productivity “Surely it increases the chances for employees to waste time?”

18. Investing in “Internal Social Readiness” Vision and leadership drive accountability towards business goals Trained employees reduce potential risk Increased preparedness for social media crises A consistent brand experience for customers Enablement increases ability to scale http://www.web-strategist.com/blog/2011/08/31/report-social-media-crises-on-rise-be-prepared-by-climbing-the-social-business-hierarchy-of-needs/

19. Investing in “Internal Social Readiness” http://www.web-strategist.com/blog/2011/08/31/report-social-media-crises-on-rise-be-prepared-by-climbing-the-social-business-hierarchy-of-needs/

20. Permit not Prohibit Companies most ready for social media don’t block, experience fewer and less damaging crises1 None of the top 100 best US companies to work for blocks employee access to social media: not a single one2 1http://www.web-strategist.com/blog/2011/08/31/report-social-media-crises-on-rise-be-prepared-by-climbing-the-social-business-hierarchy-of-needs/ 2 http://www.stopblocking.org/?p=169

21. Employees Don’t Need Your Network

22. “ You can’t just dabble in social media. You can’t use them only when things are good. You have to deal with rain as well as sunshine. And I’m convinced that the upside outweighs the downside. If a company, or even its chief executive, doesn’t have a presence on social networks today, that company risks not being in the conversation at all. Over time, I believe, that can be fatal to a business. ” http://hbr.org/2010/12/how-i-did-it-best-buys-ceo-on-learning-to-love-social-media/ar/1

23. http://jwsokol.com/scc/tag/listen/

24. http://en.community.dell.com/dell-blogs/direct2dell/b/direct2dell/archive/2010/12/08/dell-s-next-step-the-social-media-listening-command-center.aspx

26. Long-term activity and resource commitment

27. Integral to your marketing and communication mix