SlideShare una empresa de Scribd logo

Inma2009

•
•
Piet Bakker
Piet Bakker

10 ideas - some lousy, some pretty good - to save newspapers (who are in fact worth saving as no other news service even close to their offerings).

Noticias y políticaEmpresariales
1 de 18
Descargar para leer sin conexión
saving newspapers 360° innovation Piet Bakker Hogeschool Utrecht / Universiteit van Amsterdam
 
Main issues ,[object Object],[object Object],[object Object]
Bright spots? ,[object Object],[object Object],(source: cebuco) Europe
Are newspapers worth saving? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Options ,[object Object],[object Object],[object Object],[object Object],[object Object]
Plans distribution ad-sales printing marketing editorial ownership business model government policy cons. sales newsprint on demand outsourcing format magazines new print products outsourcing online partnerships intregrated newsroom increasing cpm‘s nonpersonal sales crossmedia sales multimedia journalism non-corporate trusts readers management/staff eReaders non-daily mobile flex/subscription bulk services non-news products charging for online design 18 years communities customer relations zero VAT distribution subsidies journalism subsidies local news support ban on public TV-ads protect online content
1. breaking the law ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Denmark (Defensive & ineffective?)
2. ownership ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3. Business model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4. Ad sales ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
5. integrated newsrooms ,[object Object],[object Object],[object Object]
6. new journalism 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
7. New print products
8. non-news
9. free papers for 18 years olds ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
10. distribution & flexible subscription
[email_address] www.newspaperinnovation.com

Recomendados

Two sided market - Ebay
Two sided market - Ebay Two sided market - Ebay
Two sided market - Ebay Mario Theodoroviz Isaac
 
The New York Times Paywall Case Study
The New York Times Paywall Case StudyThe New York Times Paywall Case Study
The New York Times Paywall Case StudyTANUSHREE BOSE
 
CMO Forum 22 July 2010 - Viocorp 'brands as broadcasters'
CMO Forum 22 July 2010 - Viocorp 'brands as broadcasters'CMO Forum 22 July 2010 - Viocorp 'brands as broadcasters'
CMO Forum 22 July 2010 - Viocorp 'brands as broadcasters'Viocorp
 
Schilling Chapter 4
Schilling Chapter 4Schilling Chapter 4
Schilling Chapter 4FajriRamadan
 
Schilling Chapter 4
Schilling Chapter 4 Schilling Chapter 4
Schilling Chapter 4 FajriRamadan
 
Driving Forces & Impacts - Konstantinos Manginis - Futures Space & Betahaus W...
Driving Forces & Impacts - Konstantinos Manginis - Futures Space & Betahaus W...Driving Forces & Impacts - Konstantinos Manginis - Futures Space & Betahaus W...
Driving Forces & Impacts - Konstantinos Manginis - Futures Space & Betahaus W...Futures Space a venture of Tanja Schindler
 
Group 3 - PPT
Group 3 - PPTGroup 3 - PPT
Group 3 - PPTJoe Canfield
 
Basic attention token
Basic attention tokenBasic attention token
Basic attention tokenDan Antonov
 

Recomendados

Two sided market - Ebay
Two sided market - Ebay Two sided market - Ebay
Two sided market - Ebay Mario Theodoroviz Isaac
 
The New York Times Paywall Case Study
The New York Times Paywall Case StudyThe New York Times Paywall Case Study
The New York Times Paywall Case StudyTANUSHREE BOSE
 
CMO Forum 22 July 2010 - Viocorp 'brands as broadcasters'
CMO Forum 22 July 2010 - Viocorp 'brands as broadcasters'CMO Forum 22 July 2010 - Viocorp 'brands as broadcasters'
CMO Forum 22 July 2010 - Viocorp 'brands as broadcasters'Viocorp
 
Schilling Chapter 4
Schilling Chapter 4Schilling Chapter 4
Schilling Chapter 4FajriRamadan
 
Schilling Chapter 4
Schilling Chapter 4 Schilling Chapter 4
Schilling Chapter 4 FajriRamadan
 
Driving Forces & Impacts - Konstantinos Manginis - Futures Space & Betahaus W...
Driving Forces & Impacts - Konstantinos Manginis - Futures Space & Betahaus W...Driving Forces & Impacts - Konstantinos Manginis - Futures Space & Betahaus W...
Driving Forces & Impacts - Konstantinos Manginis - Futures Space & Betahaus W...Futures Space a venture of Tanja Schindler
 
Group 3 - PPT
Group 3 - PPTGroup 3 - PPT
Group 3 - PPTJoe Canfield
 
Basic attention token
Basic attention tokenBasic attention token
Basic attention tokenDan Antonov
 
ink consumption comparism MM 15.02.2013
ink consumption comparism MM 15.02.2013ink consumption comparism MM 15.02.2013
ink consumption comparism MM 15.02.2013Mario Milošević
 
Public Water Safety Education
Public Water Safety EducationPublic Water Safety Education
Public Water Safety EducationILS - International Life Saving Federation
 
EU: Newsprint – Market Report. Analysis and Forecast to 2020
EU: Newsprint – Market Report. Analysis and Forecast to 2020EU: Newsprint – Market Report. Analysis and Forecast to 2020
EU: Newsprint – Market Report. Analysis and Forecast to 2020IndexBox Marketing
 
Quality Management - Muharrem Yaşar
Quality Management - Muharrem Yaşar Quality Management - Muharrem Yaşar
Quality Management - Muharrem Yaşar Muharrem Yaşar
 
InkJet project newspaper
InkJet project newspaperInkJet project newspaper
InkJet project newspaperMario Milošević
 
EPA Case Study- Paper/Printer Ink Reduction Strategies
EPA Case Study- Paper/Printer Ink Reduction StrategiesEPA Case Study- Paper/Printer Ink Reduction Strategies
EPA Case Study- Paper/Printer Ink Reduction StrategiesHarry Hecht
 
maintenance project
maintenance projectmaintenance project
maintenance projectMario Milošević
 
3 yasar muharrem
3 yasar muharrem3 yasar muharrem
3 yasar muharremWAN-IFRA
 
Printing Quality Management - Muharrem Yaşar
Printing Quality Management - Muharrem Yaşar Printing Quality Management - Muharrem Yaşar
Printing Quality Management - Muharrem Yaşar Muharrem Yaşar
 
Pro printing
Pro printingPro printing
Pro printingKaitlin Hanger, Ph.D.
 
Printing technology web offset printing
Printing technology web offset printing Printing technology web offset printing
Printing technology web offset printing SappiHouston
 
Newspaper Of The Future
Newspaper Of The FutureNewspaper Of The Future
Newspaper Of The FutureChristian Schwarz Lausten
 
Printing technologies compared
Printing technologies comparedPrinting technologies compared
Printing technologies comparedSappiHouston
 
textile printing
textile printing textile printing
textile printingsulaiman khan
 
Barcelona2009slideshare
Barcelona2009slideshareBarcelona2009slideshare
Barcelona2009slidesharePiet Bakker
 
ONLINE DIGITAL ADVERTISEMENT FOR PUBLIC DISPLAYS
ONLINE DIGITAL ADVERTISEMENT FOR PUBLIC DISPLAYSONLINE DIGITAL ADVERTISEMENT FOR PUBLIC DISPLAYS
ONLINE DIGITAL ADVERTISEMENT FOR PUBLIC DISPLAYSShilpa Lathkar
 
The new pr 2012
The new pr 2012The new pr 2012
The new pr 2012David Phillips
 
Netsci2010 social networks for marketers
Netsci2010 social networks for marketersNetsci2010 social networks for marketers
Netsci2010 social networks for marketersTelenet
 
2016 ukraine strategies
2016 ukraine strategies2016 ukraine strategies
2016 ukraine strategiestsnua
 
Rethinking Publishing in the Content Marketing Era 2015
Rethinking Publishing in the Content Marketing Era 2015Rethinking Publishing in the Content Marketing Era 2015
Rethinking Publishing in the Content Marketing Era 2015Creative Spark, an M&C Saatchi Company
 
world advertising spends across media :
world advertising spends across media : world advertising spends across media :
world advertising spends across media : Sumit Roy
 
Luc verbist
Luc verbistLuc verbist
Luc verbistNick Van Langendonck
 

Más contenido relacionado

Destacado

ink consumption comparism MM 15.02.2013
ink consumption comparism MM 15.02.2013ink consumption comparism MM 15.02.2013
ink consumption comparism MM 15.02.2013Mario Milošević
 
EU: Newsprint – Market Report. Analysis and Forecast to 2020
EU: Newsprint – Market Report. Analysis and Forecast to 2020EU: Newsprint – Market Report. Analysis and Forecast to 2020
EU: Newsprint – Market Report. Analysis and Forecast to 2020IndexBox Marketing
 
Quality Management - Muharrem Yaşar
Quality Management - Muharrem Yaşar Quality Management - Muharrem Yaşar
Quality Management - Muharrem Yaşar Muharrem Yaşar
 
EPA Case Study- Paper/Printer Ink Reduction Strategies
EPA Case Study- Paper/Printer Ink Reduction StrategiesEPA Case Study- Paper/Printer Ink Reduction Strategies
EPA Case Study- Paper/Printer Ink Reduction StrategiesHarry Hecht
 
3 yasar muharrem
3 yasar muharrem3 yasar muharrem
3 yasar muharremWAN-IFRA
 
Printing Quality Management - Muharrem Yaşar
Printing Quality Management - Muharrem Yaşar Printing Quality Management - Muharrem Yaşar
Printing Quality Management - Muharrem Yaşar Muharrem Yaşar
 
Printing technology web offset printing
Printing technology web offset printing Printing technology web offset printing
Printing technology web offset printing SappiHouston
 
Printing technologies compared
Printing technologies comparedPrinting technologies compared
Printing technologies comparedSappiHouston
 

Destacado (14)

ink consumption comparism MM 15.02.2013
ink consumption comparism MM 15.02.2013ink consumption comparism MM 15.02.2013
ink consumption comparism MM 15.02.2013
 
Public Water Safety Education
Public Water Safety EducationPublic Water Safety Education
Public Water Safety Education
 
EU: Newsprint – Market Report. Analysis and Forecast to 2020
EU: Newsprint – Market Report. Analysis and Forecast to 2020EU: Newsprint – Market Report. Analysis and Forecast to 2020
EU: Newsprint – Market Report. Analysis and Forecast to 2020
 
Quality Management - Muharrem Yaşar
Quality Management - Muharrem Yaşar Quality Management - Muharrem Yaşar
Quality Management - Muharrem Yaşar
 
InkJet project newspaper
InkJet project newspaperInkJet project newspaper
InkJet project newspaper
 
EPA Case Study- Paper/Printer Ink Reduction Strategies
EPA Case Study- Paper/Printer Ink Reduction StrategiesEPA Case Study- Paper/Printer Ink Reduction Strategies
EPA Case Study- Paper/Printer Ink Reduction Strategies
 
maintenance project
maintenance projectmaintenance project
maintenance project
 
3 yasar muharrem
3 yasar muharrem3 yasar muharrem
3 yasar muharrem
 
Printing Quality Management - Muharrem Yaşar
Printing Quality Management - Muharrem Yaşar Printing Quality Management - Muharrem Yaşar
Printing Quality Management - Muharrem Yaşar
 
Pro printing
Pro printingPro printing
Pro printing
 
Printing technology web offset printing
Printing technology web offset printing Printing technology web offset printing
Printing technology web offset printing
 
Newspaper Of The Future
Newspaper Of The FutureNewspaper Of The Future
Newspaper Of The Future
 
Printing technologies compared
Printing technologies comparedPrinting technologies compared
Printing technologies compared
 
textile printing
textile printing textile printing
textile printing
 

Similar a Inma2009

Barcelona2009slideshare
Barcelona2009slideshareBarcelona2009slideshare
Barcelona2009slidesharePiet Bakker
 
ONLINE DIGITAL ADVERTISEMENT FOR PUBLIC DISPLAYS
ONLINE DIGITAL ADVERTISEMENT FOR PUBLIC DISPLAYSONLINE DIGITAL ADVERTISEMENT FOR PUBLIC DISPLAYS
ONLINE DIGITAL ADVERTISEMENT FOR PUBLIC DISPLAYSShilpa Lathkar
 
Netsci2010 social networks for marketers
Netsci2010 social networks for marketersNetsci2010 social networks for marketers
Netsci2010 social networks for marketersTelenet
 
2016 ukraine strategies
2016 ukraine strategies2016 ukraine strategies
2016 ukraine strategiestsnua
 
world advertising spends across media :
world advertising spends across media : world advertising spends across media :
world advertising spends across media : Sumit Roy
 
Rethinking publishing in the content marketing era
Rethinking publishing in the content marketing eraRethinking publishing in the content marketing era
Rethinking publishing in the content marketing eraMatthew Buckland
 
The Socio-Economic Impact of Online Platforms
The Socio-Economic Impact of Online PlatformsThe Socio-Economic Impact of Online Platforms
The Socio-Economic Impact of Online PlatformsRené C.G. Arnold
 
SSMB17 - Tim Geenen - Faktor
SSMB17 - Tim Geenen - FaktorSSMB17 - Tim Geenen - Faktor
SSMB17 - Tim Geenen - FaktorOogst
 
Digital Publishing-20pp (2)
Digital Publishing-20pp (2)Digital Publishing-20pp (2)
Digital Publishing-20pp (2)Nick Bennett
 
New media business models for news
New media business models for newsNew media business models for news
New media business models for newsPaul Bradshaw
 
New Media News Business Models
New Media News Business ModelsNew Media News Business Models
New Media News Business ModelsPaul Bradshaw
 
MBA_Master_Thesis_-_The_future_of_e-business
MBA_Master_Thesis_-_The_future_of_e-businessMBA_Master_Thesis_-_The_future_of_e-business
MBA_Master_Thesis_-_The_future_of_e-business👔Thomas Willner, MBA
 

Similar a Inma2009 (20)

Barcelona2009slideshare
Barcelona2009slideshareBarcelona2009slideshare
Barcelona2009slideshare
 
ONLINE DIGITAL ADVERTISEMENT FOR PUBLIC DISPLAYS
ONLINE DIGITAL ADVERTISEMENT FOR PUBLIC DISPLAYSONLINE DIGITAL ADVERTISEMENT FOR PUBLIC DISPLAYS
ONLINE DIGITAL ADVERTISEMENT FOR PUBLIC DISPLAYS
 
The new pr 2012
The new pr 2012The new pr 2012
The new pr 2012
 
Netsci2010 social networks for marketers
Netsci2010 social networks for marketersNetsci2010 social networks for marketers
Netsci2010 social networks for marketers
 
2016 ukraine strategies
2016 ukraine strategies2016 ukraine strategies
2016 ukraine strategies
 
Rethinking Publishing in the Content Marketing Era 2015
Rethinking Publishing in the Content Marketing Era 2015Rethinking Publishing in the Content Marketing Era 2015
Rethinking Publishing in the Content Marketing Era 2015
 
world advertising spends across media :
world advertising spends across media : world advertising spends across media :
world advertising spends across media :
 
Luc verbist
Luc verbistLuc verbist
Luc verbist
 
Rethinking publishing in the content marketing era
Rethinking publishing in the content marketing eraRethinking publishing in the content marketing era
Rethinking publishing in the content marketing era
 
DissertationFinal
DissertationFinalDissertationFinal
DissertationFinal
 
Mk3
Mk3Mk3
Mk3
 
The Strategic State of News Media Worldwide
The Strategic State of News Media WorldwideThe Strategic State of News Media Worldwide
The Strategic State of News Media Worldwide
 
Open Data … Open Wallonia
Open Data … Open WalloniaOpen Data … Open Wallonia
Open Data … Open Wallonia
 
The Socio-Economic Impact of Online Platforms
The Socio-Economic Impact of Online PlatformsThe Socio-Economic Impact of Online Platforms
The Socio-Economic Impact of Online Platforms
 
SSMB17 - Tim Geenen - Faktor
SSMB17 - Tim Geenen - FaktorSSMB17 - Tim Geenen - Faktor
SSMB17 - Tim Geenen - Faktor
 
Digital Publishing-20pp (2)
Digital Publishing-20pp (2)Digital Publishing-20pp (2)
Digital Publishing-20pp (2)
 
New media business models for news
New media business models for newsNew media business models for news
New media business models for news
 
New Media News Business Models
New Media News Business ModelsNew Media News Business Models
New Media News Business Models
 
Digital Media Landscape_Vizeum
Digital Media Landscape_VizeumDigital Media Landscape_Vizeum
Digital Media Landscape_Vizeum
 
MBA_Master_Thesis_-_The_future_of_e-business
MBA_Master_Thesis_-_The_future_of_e-businessMBA_Master_Thesis_-_The_future_of_e-business
MBA_Master_Thesis_-_The_future_of_e-business
 

Último

13042024_First India Newspaper Jaipur.pdf
13042024_First India Newspaper Jaipur.pdf13042024_First India Newspaper Jaipur.pdf
13042024_First India Newspaper Jaipur.pdfFIRST INDIA
 
Power in International Relations (Pol 5)
Power in International Relations (Pol 5)Power in International Relations (Pol 5)
Power in International Relations (Pol 5)ssuser583c35
 
11042024_First India Newspaper Jaipur.pdf
11042024_First India Newspaper Jaipur.pdf11042024_First India Newspaper Jaipur.pdf
11042024_First India Newspaper Jaipur.pdfFIRST INDIA
 
12042024_First India Newspaper Jaipur.pdf
12042024_First India Newspaper Jaipur.pdf12042024_First India Newspaper Jaipur.pdf
12042024_First India Newspaper Jaipur.pdfFIRST INDIA
 
Political-Ideologies-and-The-Movements.pptx
Political-Ideologies-and-The-Movements.pptxPolitical-Ideologies-and-The-Movements.pptx
Political-Ideologies-and-The-Movements.pptxSasikiranMarri
 
Geostrategic significance of South Asian countries.ppt
Geostrategic significance of South Asian countries.pptGeostrategic significance of South Asian countries.ppt
Geostrategic significance of South Asian countries.pptUsmanKaran
 

Último (6)

13042024_First India Newspaper Jaipur.pdf
13042024_First India Newspaper Jaipur.pdf13042024_First India Newspaper Jaipur.pdf
13042024_First India Newspaper Jaipur.pdf
 
Power in International Relations (Pol 5)
Power in International Relations (Pol 5)Power in International Relations (Pol 5)
Power in International Relations (Pol 5)
 
11042024_First India Newspaper Jaipur.pdf
11042024_First India Newspaper Jaipur.pdf11042024_First India Newspaper Jaipur.pdf
11042024_First India Newspaper Jaipur.pdf
 
12042024_First India Newspaper Jaipur.pdf
12042024_First India Newspaper Jaipur.pdf12042024_First India Newspaper Jaipur.pdf
12042024_First India Newspaper Jaipur.pdf
 
Political-Ideologies-and-The-Movements.pptx
Political-Ideologies-and-The-Movements.pptxPolitical-Ideologies-and-The-Movements.pptx
Political-Ideologies-and-The-Movements.pptx
 
Geostrategic significance of South Asian countries.ppt
Geostrategic significance of South Asian countries.pptGeostrategic significance of South Asian countries.ppt
Geostrategic significance of South Asian countries.ppt
 

Inma2009

  • 1. saving newspapers 360° innovation Piet Bakker Hogeschool Utrecht / Universiteit van Amsterdam
  • 2.  
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. Plans distribution ad-sales printing marketing editorial ownership business model government policy cons. sales newsprint on demand outsourcing format magazines new print products outsourcing online partnerships intregrated newsroom increasing cpm‘s nonpersonal sales crossmedia sales multimedia journalism non-corporate trusts readers management/staff eReaders non-daily mobile flex/subscription bulk services non-news products charging for online design 18 years communities customer relations zero VAT distribution subsidies journalism subsidies local news support ban on public TV-ads protect online content
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. 7. New print products
  • 16.
  • 17. 10. distribution & flexible subscription