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The document discusses how to build a successful online community. It recommends focusing on connection, conversation, consultation, and collaboration. It provides examples of how to implement these "4 C's" such as running competitions to engage fans, responding to users, getting input from fans on book designs, and collaborating with influencers. The result was a book that became a bestseller, showing how an engaged community can help ensure a project's success.

Tecnología Meditación

Building A Community From Scratch Anthony Thornton, Group Digital Editor, IPC Men & Music

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