New Strategies Group is a digital agency with headquarters based in Kyiv. A member of Ukrainian Association of TOP digital agencies Ukrainian Digital Agencies Committee (UDAC) and official digital partner of All-Ukrainian Advertising Coalition (UAC). Mission: to create unique value in Internet for global companies, brands and startups by using technologies and other opportunities of digital environment. Philosophy: digital environment is not only a communication channel but also a space for establishment of long-term and close relationships with consumer through creation of digital products that convey the role/mission of the brand, loyalty programs, use of CRM and other technologies. We provide an integrated digital marketing solution – from design of strategy and development of digital products up to entire digital marketing complex management. We specialize in long-term projects, loyalty programs, CRM projects and selection of technologies for marketing problems solution. We have more than 100 projects for 20 customers in 7 countries of the world completed over 6 years of work. We know the way of bringing 800 000 visitors to a promo-site over a period of 5 weeks and we can secure a long-term project with 350 000 unique visitors per month without media-budget. Portfolio: http://nsg.agency/works/

1. New Strategies Group
Credentials

2. MANAGING DIGITAL
About Agency

3. About Us
To create unique value in
Internet for global companies,
brands and startups by using
technologies and other
opportunities of digital
environment.
Mission

4. Independent Agency with Swiss Base
David Lottenbach
Chairman of he Board
Strategic advisor of CEOs and
Boards, Business Modelling Guru
Andriy Yaroshenko
New Strategies Group CEO
expert in creating digital assets
Max Pecherskyi
International CBDO
New Strategies Group
managementadvisor

5. NSG's Evolution – 6 Years Online
Entering digital marketing
domain under the name New
Social Communications
2009
2010-2011
Agency renamed to New Strategies
Group and restructured to become a
strategic full service digital agency
Restructured into digital competence center,
joining All-Ukrainian Ad. Coalition and
Ukrainian Digital Agencies Committee (UDAC)
2012-2013
2014-2015
Pioneering the idea of using
technology and creating
valuable products in marketing

6. We do Projects
Worldwide Tallinn
Scalable
production force
UK
Zurich,
Switzerland
Kiev,
Ukraine
Moscow,
Russia
Office
Germany
Belorussia
Kazakhstan
Completed
projects

7. Differentiation
We work along 2 paradigms, but we are the fans of the Value Paradigm.
The purpose of digital is
in communications,
engaging consumers
and telling them a story.
Story Paradigm
The purpose of digital is
creating value for
consumers through digital
products, services, and
loyalty programs.
Value Paradigm

8. Competences
Supervising all aspects related to the
brand's development in digital. Offering
solutions, working within different
budgets.
Full Service Agencies
Large, international, slow. Typically,
digital departments in these agencies
are not the main center of competence
and innovation.
Customer Service Agencies
Small and low-cost agencies that bring
minimum added value.
Technical Executors
They do what they like, but not what the
client needs.
Creative Agencies

9. Services
Strategy − Analysis and monitoring
− StrategyPLAN
− Idea and concept
− Visual and interactive design
− Content: video, photo, graphic, texts
Creative & Content
BUILD
− Web-sites, apps, landing pages
− CRM & loyalty programs
Production
BUILD
Promotion − Media ad
− PPC & CPA ad
− SEO
RUN
NSG
Customer Service
− Client-oriented approach
− Personal management
− Project planning and control

10. Partnerships
Digital partnership with industry awards: Associations membership:

11. Agency Structure
CEO
Production CenterOperation Center Creative Center Media Center
Account Managers
New Business
Manager
Back-end & Front-
end partners,
Usability lead
Tester
Project Managers
Content editors,
Correctors &
Community manager.
Creators &
Copywriter
Art Director &
Designers
SEO Specialists
Media Managers
Strategy Center
Strategy Director &
Strategists
Analysts

12. Major Clients 2015
Russia

13. MANAGING DIGITAL
Cases

14. Types of projects we create
Value
growth
Online services, long-term services
Useful for customers, bring value and interest
Digital platforms & Promo
Build image, engage, arouse interest through prizes
Content projects & Services
Tell about a product or a company

15. Online services,
long-term services

16. o.b., 30 Days
Solution:
A long-term content & digital service program with famous
actress Yekaterina Vilkova and 4 experts – psychologist, stylist,
love and fitness coach. Platform was created to persuade
women that o.b. ensures maximum confidence every day.
KPI’s, two months of promo
240 471
unique clicks
40 643
registered users
73%
of active users
during the program30dney.ru
http://30dney.ru/
655
user reviews

17. Tyoma Web Platform
Solution:
Unique online service from Tyoma brand by Danone to unite
all Ukrainian mothers around the topic of baby nutrition and
recipes. Service works as a CRM platform – gathers
detailed information about users.
KPI’s, 2013-2015 years
483 157
unique visitors
46 644
registered users
4,3 mln.
pageviews
tema.com.ua
http://tema.com.ua/
4 min.
average time on
site

18. Huggies Svitmam
Solution:
Online community and social network for mothers by Huggies
as a long-term business and marketing tool (knowledge,
loyalty, etc.). With the service, every Ukrainian mother has an
access to motherhood knowledge and recommendations.
KPI’s, in 2013
350 000
unique visitors per
month without paid
media!
> 70 000
registered users
svitmam.ua
http://svitmam.ua
8,21 min.
average time on
site
video case

19. BAW
Solution:
We are creating a Configurator of Marketing Careers for the
Bavarian Academy of Advertising and Marketing. Configurator
motivates to make next career step, gathers customer data for
CRM and sells BAW's courses and services.
baw-online.de
http://www.baw-online.de/#/weiterbildung

20. Digital Platforms
& Promo

21. Château Galicia
Solution:
Adaptive corporate and product website with the possibility
of viewing recipes based on the brand's products. The site
is focused on European and Asian markets and has 5
language versions.
chateaugalicia.com
http://www.chateaugalicia.com/

22. Activia, 2015 promo
Solution:
Web promo with offline code registration and verification on
the web platform. One of the objectives is to collect personal
information for future CRM platform. Campaign is promoted
through viral effect.
KPI’s, three months of promo
http://activia.ua/
activia.ua
90 741
unique visitors
without paid media!
30 536
registered users
75%
of users filled in
questionnaires with
personal info
4,2 min.
average time on
site

23. Activia Activation
Solution:
Activation based on photo contest and involvement of the local
celeb Olga Freimuth. Main prize – participation in the shooting
of new Activia commercial. One of the top digital cases on the
market in terms of its viral value and cost per registered user!
KPI’s, 2012-2013
786 500
visitors
22 000
participants in 5
weeks
http://svitmam.ua
video case 80%
of the users have joined
thanks to a viral effect

24. Nasha Ryaba
Solution:
Digital activation platform with a functionality allowing a
seamless setup and fine-tuning of all new activations from
the admin panel and adaptive design. We also created
valuable content – lots of recipes and cooking.
KPI’s, since November 2014
http://ryaba.com.ua/
ryaba.com.ua
91 235
unique visitors
42%
users return to the
site again
0,6 mln.
Pageviews
3 min.
average time on
site

25. Philips Avent
Solution:
We created an online contest of creative ideas and a WOW-
story telling Philips 30 years’ history.
KPI’s, one months of promo
http://avent30.uaua.info/
avent30.uaua.info
22 670
unique visitors
1 934
registered users
82 790
pageviews
2,5 min.
average time on
site

26. Content projects
& Services

27. Danone, Corporate
Solution:
Community development of Danone Corporate in social
media such as Vkontakte and Facebook, with a focus on
end consumer, corporate employees and CSR projects of
the company.
KPI’s for both communities
https://www.facebook.com/DanoneUkraine
> 20 000
monthly reach
10 500
subscribers / fans
0,4%
engagement rate
per day for
Facebook
facebook.com/DanoneUkraine
vk.com/danoneukraine

28. Activia
Solution:
Community development in social media such as Vkontakte,
Facebook and Odnoklasniki, with a focus on unification of all
Ukrainian women who worry about their families and
relatives, motivating them not to forget about themselves.
facebook.com/activia.ukraine
facebook.com/activia.ukraine
vk.com/activiaua
ok.ru/group/52883436208354
KPI’s for all communities
> 70 000
monthly reach
without paid media
> 55 000
subscribers / fans
0,7%
engagement rate
per day for
Facebook

29. Tyoma
Solution:
Community development in social media such as Vkontakte,
Facebook and Odnoklasniki, with a focus on support for the
main web-platform and interaction with Ukraine mothers.
https://www.facebook.com/mamagotovit
KPI’s for all communities
> 40 000
monthly reach
without paid media
> 50 000
subscribers / fans
0,3%
engagement rate
per day for
Facebook
facebook.com/mamagotovit
vk.com/mamagotovit
ok.ru/mamagotovi

30. Effie Awards
Solution:
Interactive Facebook post with a viral effect, created to
promote the Effie Awards campaign in Ukraine.
https://www.facebook.com/mamagotovit
facebook.com/effie.ukraine/posts/5725…..69

31. We also have
created digital assets

32. PromoRepublic
Solution:
We created and developed social media automation service
for small and medium-sized businesses. The project allows
to create beautiful graphics and control the publication of
content in different social networks.
promorepublic.com/ru
http://promorepublic.com/ru/
We are the co-founders of PromoRepublic

33. Digital Mama
Solution:
Together with the Factum Group, we carried out the first
research on how Ukrainian mothers use the Internet. The aim
of the project was to analyze the most active consumers of
large groups of goods and services for children.
digitalmama.com.ua
http://digitalmama.com.ua/

34. Digital Day
Solution:
We organize seminars and workshops in a unique digital
day format together with our partners (Google, VK, etc.) and
invited experts.
digitalday.nsg.agency
http://digitalday.nsg.agency/#

35. Get In Touch
WERE ARE WE?
Samson Business Center
2a Kostyantynivska St. 04071, Kyiv
CONTACT US
nbteam@nsg.agency
+38 (044) 425 3314
KEEP IN TOUCH
nsg.agency
facebook.com/NewStrategiesGroup

36. Managing digital