Comprehensive new research into social media usage, views and habits of Canadian consumers and public relations practitioners.
More than 1,500 Canadian social media users were surveyed.
4. (Consumers) social media users drawn from general public General Users Marketing / Communications Practitioners Campaign objectives Campaign types Corporate Support / Budget Monitoring & Meas’t. Social Media Releases Awareness, Usage, Source of Info / Call to Action (credible, influential, impact on opinion, attitude, reported / likely behaviour) Looking for the gap / overlap between practitioner perception and user-reported reality