SlideShare una empresa de Scribd logo
1 de 46
Descargar para leer sin conexión
Why Now Could be the Best Time Ever to be a PR & Marketing Pro… … And how to make sure That you grab this unique opportunity!
Public Relations:  Nothing Has Changed in 50 Years
Public Relations:  Everything Has Changed in 50 Years
Timeless Marketing Commandments ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PR & Marketing Realities ,[object Object],[object Object]
You Face Game-Changing Transformations ,[object Object],[object Object],[object Object]
How Buyers Used to Find Solutions: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Buying Transformation ,[object Object],[object Object],[object Object],[object Object]
“ Your Brand is  What Google Says It Is,” -Author, David Meerman Scott
Is Starbucks  Instant Java a Loser?
Here’s My Content Marketing
As I was finishing the presentation, an Email came from Starbucks
New PR: You Must Reach Beyond Traditional Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Public Relations  & Content Marketing Inextricably Intertwined
Content Marketing: It’s a Fundamental Mindset Change!  Content marketing is the art of  understanding  exactly what your customers need to know, and delivering it to them in a relevant and compelling way.  By  delivering content that is vital  to your target market you will begin to take on a trusted and valuable role in their lives. That’s the essential first step of turning prospects into customers.
Content Marketing Key Elements ,[object Object],[object Object],[object Object],[object Object]
Content Marketing =  Thinking Like a Publisher ,[object Object],[object Object],[object Object],[object Object],[object Object]
A Trip Through the Marketing Time Machine: 1958 to 2008
Dawn Donut 1958
Dawn Donut 1978 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Dawn Foods Website 1998  The classic brochureware site—not serious about the web
2008 Reality: Buyers Go 1 st  to Web Who would consider huge B2B print campaign?
At Long Last, Mega Change
"If you want something decent about you in Google you MUST blog. This is NOT optional anymore." - Robert Scoble (@Scobleizer)
It’s All About Inbound Marketing Your buyers find you
Old Media Role is the New Role of PR Connect a community of buyers and sellers through relevant and compelling information.
It’s All About Trust ,[object Object],[object Object],[object Object]
Social Media are a Vital Component of 21 st  Century PR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Star Trek  23 rd  Century Communicator— Boring!
21 st  Century  iPhone— Now We’re Talking… and a whole lot more
5 Very Different Content Marketing Success Stories ,[object Object],[object Object],[object Object],[object Object],[object Object]
David Lawrence Center: Becoming Really Accessible ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Old David Lawrence Website
Old David Lawrence Interior Page
New David Lawrence Website
When You Really Need Help
UK Law Firm Makes a Content Marketing Transformation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Mind Jet & Mindmapping ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
New Version Launch Targets Press and Analysts with Unique Content
Facebook & Photographer ,[object Object],[object Object],[object Object],[object Object],[object Object]
How Can You Break Through the PR Clutter?
400% Increase in Blender Sales
Content Marketing =  Thinking Like a Publisher ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Key to Your Success:   Don’t Just Influence the Media Be the Media
Why You Will Thrive as PR Pros ,[object Object],[object Object],[object Object],[object Object],[object Object]
You Will Surf the Content Marketing Tsunami!

Más contenido relacionado

Más de Newt Barrett

Content Marketing Strategy in 8 Slides
Content Marketing Strategy in 8 SlidesContent Marketing Strategy in 8 Slides
Content Marketing Strategy in 8 SlidesNewt Barrett
 
Junior achievement session 1
Junior achievement session 1Junior achievement session 1
Junior achievement session 1Newt Barrett
 
Content Marketing Strategies for Non-Profits
Content Marketing Strategies for Non-ProfitsContent Marketing Strategies for Non-Profits
Content Marketing Strategies for Non-ProfitsNewt Barrett
 
4.14.09 Chamber Social Media Presentation Clw Nb Rev2
4.14.09 Chamber Social Media Presentation Clw Nb Rev24.14.09 Chamber Social Media Presentation Clw Nb Rev2
4.14.09 Chamber Social Media Presentation Clw Nb Rev2Newt Barrett
 
Put Content Marketing To Work On Your Website
Put Content Marketing To Work On Your WebsitePut Content Marketing To Work On Your Website
Put Content Marketing To Work On Your WebsiteNewt Barrett
 
Surfing the Content Marketing Tsunami
Surfing the Content Marketing TsunamiSurfing the Content Marketing Tsunami
Surfing the Content Marketing TsunamiNewt Barrett
 

Más de Newt Barrett (6)

Content Marketing Strategy in 8 Slides
Content Marketing Strategy in 8 SlidesContent Marketing Strategy in 8 Slides
Content Marketing Strategy in 8 Slides
 
Junior achievement session 1
Junior achievement session 1Junior achievement session 1
Junior achievement session 1
 
Content Marketing Strategies for Non-Profits
Content Marketing Strategies for Non-ProfitsContent Marketing Strategies for Non-Profits
Content Marketing Strategies for Non-Profits
 
4.14.09 Chamber Social Media Presentation Clw Nb Rev2
4.14.09 Chamber Social Media Presentation Clw Nb Rev24.14.09 Chamber Social Media Presentation Clw Nb Rev2
4.14.09 Chamber Social Media Presentation Clw Nb Rev2
 
Put Content Marketing To Work On Your Website
Put Content Marketing To Work On Your WebsitePut Content Marketing To Work On Your Website
Put Content Marketing To Work On Your Website
 
Surfing the Content Marketing Tsunami
Surfing the Content Marketing TsunamiSurfing the Content Marketing Tsunami
Surfing the Content Marketing Tsunami
 

Último

PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 

Último (20)

PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 

Florida Gulfcoast University Public Relations Class 2 23 09