This document provides 10 ways for Rotary clubs to improve their public image and get noticed in their community. These include using social media like Facebook, Twitter and Instagram consistently to share photos and updates; maintaining an informative website that is optimized for mobile; sending email newsletters; developing relationships with local press; buying ads in regional papers; and making sure individual Rotarians represent their club well through their own online profiles and conversations. Resources for using the Rotary brand and tools like the Brand Center and PR grants are also mentioned.
2. 10) Memorable
means
Consistent
We have a GREAT brand
Our clubs are autonomous but
we all share the same values
and passion
Using the Rotary Mark helps us
share that message
3. 9) Your Phone can be your best Advocate
Photos
Video
Posting on Social Media
5. 7) Staying Active in Social
Media
Set up a weekly schedule
Have 2 or 3 admins
Talk about other organizations you partner with
Use the events feature to generate buzz
You cover photo is the most important real estate
Milestones
When each member likes a post is shows up in
their newsfeed for a little while
When each member shares a post it is on their
home page for all to see
6. 6) Social Goes
Beyond
Facebook
Add Rotary to your individual
profiles on LinkedIn, Instagram,
Twitter, Pinterest and more
Share photos or status updates
about your activities with your
Rotary Club
7. 5) Your Web Site
If you can’t see it clearly on a
phone or ipad – it can not be
seen
Maintain up to date
information
Use the rotary mark
google.com/analytics
8. 4) Email /
Newsletters
Engaged Rotarians are passionate about
what they do and love sharing it
Include an email sign up on your web site.
Lots of different options
Mailchimp – free
Clubrunner
Constant Contact
9. 3) Be friends with the
Press
Google your club name “Glens Falls Rotary Club”
click on news
Follow up Event Announcements with Post event
results
Submit to local calendars, photos collections, etc
http://www.google.com/alerts/
10. 2) Buy ads in
your Regional
Paper
Artwork – use a caption
Titles
Body / Copy
Contact Info
12. Resources
How to set up an account on Rotary.org
Use the Sign In / Register button, followed
by the Create Account button. After
answering a few questions, you'll receive an
email directing you to activate your account.
From the email, click on the Activate your
account link.
Rotary Brand Center
https://brandcenter.rotary.org
7190 PR Grant