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Multi-District
Empire PETS
7120. 7150,
7170 & 7190
Public Image Top 10
or 10 ways to get your club noticed
10) Memorable
means
Consistent
 We have a GREAT brand
 Our clubs are autonomous but
we all share the same values
and passion
 Using the Rotary Mark helps us
share that message
9) Your Phone can be your best Advocate
 Photos
 Video
 Posting on Social Media
8) Make Photos Fun
7) Staying Active in Social
Media
 Set up a weekly schedule
 Have 2 or 3 admins
 Talk about other organizations you partner with
 Use the events feature to generate buzz
 You cover photo is the most important real estate
 Milestones
 When each member likes a post is shows up in
their newsfeed for a little while
 When each member shares a post it is on their
home page for all to see
6) Social Goes
Beyond
Facebook
 Add Rotary to your individual
profiles on LinkedIn, Instagram,
Twitter, Pinterest and more
 Share photos or status updates
about your activities with your
Rotary Club
5) Your Web Site
 If you can’t see it clearly on a
phone or ipad – it can not be
seen
 Maintain up to date
information
 Use the rotary mark
 google.com/analytics
4) Email /
Newsletters
 Engaged Rotarians are passionate about
what they do and love sharing it
 Include an email sign up on your web site.
 Lots of different options
 Mailchimp – free
 Clubrunner
 Constant Contact
3) Be friends with the
Press
 Google your club name “Glens Falls Rotary Club”
click on news
 Follow up Event Announcements with Post event
results
 Submit to local calendars, photos collections, etc
 http://www.google.com/alerts/
2) Buy ads in
your Regional
Paper
 Artwork – use a caption
 Titles
 Body / Copy
 Contact Info
1) YOU
Resources
 How to set up an account on Rotary.org
 Use the Sign In / Register button, followed
by the Create Account button. After
answering a few questions, you'll receive an
email directing you to activate your account.
 From the email, click on the Activate your
account link.
 Rotary Brand Center
https://brandcenter.rotary.org
 7190 PR Grant
Brand Center Resources
Materials for your Club
Customize for Your Club
Use Your Photos
How Can I Help?
 Melissa Ward
 518-369-0407
 Melissa@Rotary7190.org

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Top 10 Public Image Tips for Rotary Clubs

  • 1. Multi-District Empire PETS 7120. 7150, 7170 & 7190 Public Image Top 10 or 10 ways to get your club noticed
  • 2. 10) Memorable means Consistent  We have a GREAT brand  Our clubs are autonomous but we all share the same values and passion  Using the Rotary Mark helps us share that message
  • 3. 9) Your Phone can be your best Advocate  Photos  Video  Posting on Social Media
  • 5. 7) Staying Active in Social Media  Set up a weekly schedule  Have 2 or 3 admins  Talk about other organizations you partner with  Use the events feature to generate buzz  You cover photo is the most important real estate  Milestones  When each member likes a post is shows up in their newsfeed for a little while  When each member shares a post it is on their home page for all to see
  • 6. 6) Social Goes Beyond Facebook  Add Rotary to your individual profiles on LinkedIn, Instagram, Twitter, Pinterest and more  Share photos or status updates about your activities with your Rotary Club
  • 7. 5) Your Web Site  If you can’t see it clearly on a phone or ipad – it can not be seen  Maintain up to date information  Use the rotary mark  google.com/analytics
  • 8. 4) Email / Newsletters  Engaged Rotarians are passionate about what they do and love sharing it  Include an email sign up on your web site.  Lots of different options  Mailchimp – free  Clubrunner  Constant Contact
  • 9. 3) Be friends with the Press  Google your club name “Glens Falls Rotary Club” click on news  Follow up Event Announcements with Post event results  Submit to local calendars, photos collections, etc  http://www.google.com/alerts/
  • 10. 2) Buy ads in your Regional Paper  Artwork – use a caption  Titles  Body / Copy  Contact Info
  • 12. Resources  How to set up an account on Rotary.org  Use the Sign In / Register button, followed by the Create Account button. After answering a few questions, you'll receive an email directing you to activate your account.  From the email, click on the Activate your account link.  Rotary Brand Center https://brandcenter.rotary.org  7190 PR Grant
  • 17. How Can I Help?  Melissa Ward  518-369-0407  Melissa@Rotary7190.org