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Case study –
The John’s Story…
www.thenextten.net
© The Next Ten Years Ltd. All Rights
Introduction…
John works within a team of 10 in mid sized IT company and
creates custom software solutions for his customers.
John’s team have been struggling lately and are under immense
amounts of pressure.
John decided to find out how to improve their situation and took
part in the Certified Business Innovator course online.
This slideshow explains John’s transition…
© The Next Ten Years Ltd. All Rights
 His competitors had gained more business!
 If the situation was not going to change, it could result in cost
cutting!
 Their customers did not gain enough value from their services!
 His team was under pressure & stress!
Problems experienced by John…
© The Next Ten Years Ltd. All Rights
What did John learn from the training?
I learned to profile customers and how
to exceed their expectations. By
creating superb customer experience I
will achieve competitive advantage
long-term. I showed my team what I
had learnt what he had learned and we
have applied these techniques
together.
© The Next Ten Years Ltd. All Rights
Results…
Absolutely fantastic and enlightening. Marshall - Isuzu Australia
The results surprised them: customers were absolutely delighted
that their needs had been met and listened to. This gave John's
team a significant boost to their revenues. Other positives
include:
- Higher personal market value for team members!
- Better aimed efforts!
- Improved customer experience!
- Culture of continuous innovation!
© The Next Ten Years Ltd. All Rights
Implications…
The team understood how important it is to remove company
silos. Unfortunately, they did not have the official power to do that, but
nothing stopped them to interact with other employees to achieve the best
outcome for their customers.
They firmly believed that results would help their cause. Furthermore, John's team
switched to a development method that produces customer value very quickly in
the beginning and every iteration increased the value.
The team also assigned their most experienced developer as lifecycle manager to
make sure that the software they produce can be changed quickly
when needed.
© The Next Ten Years Ltd. All Rights
How to sign up…
Join John's success and attend the online training “Certified Business
Innovator” by NextTen!
Upcoming dates: 12th & 26th September 2013 – Book Now!
https://attendee.gototraining.com/rt/6353523895831568896
Read more - www.thenextten.net
Contact: info@thenextten.org or call +44 203 290 5965

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Certified Business Innovator 1 day online training - case study

  • 1. Case study – The John’s Story… www.thenextten.net
  • 2. © The Next Ten Years Ltd. All Rights Introduction… John works within a team of 10 in mid sized IT company and creates custom software solutions for his customers. John’s team have been struggling lately and are under immense amounts of pressure. John decided to find out how to improve their situation and took part in the Certified Business Innovator course online. This slideshow explains John’s transition…
  • 3. © The Next Ten Years Ltd. All Rights  His competitors had gained more business!  If the situation was not going to change, it could result in cost cutting!  Their customers did not gain enough value from their services!  His team was under pressure & stress! Problems experienced by John…
  • 4. © The Next Ten Years Ltd. All Rights What did John learn from the training? I learned to profile customers and how to exceed their expectations. By creating superb customer experience I will achieve competitive advantage long-term. I showed my team what I had learnt what he had learned and we have applied these techniques together.
  • 5. © The Next Ten Years Ltd. All Rights Results… Absolutely fantastic and enlightening. Marshall - Isuzu Australia The results surprised them: customers were absolutely delighted that their needs had been met and listened to. This gave John's team a significant boost to their revenues. Other positives include: - Higher personal market value for team members! - Better aimed efforts! - Improved customer experience! - Culture of continuous innovation!
  • 6. © The Next Ten Years Ltd. All Rights Implications… The team understood how important it is to remove company silos. Unfortunately, they did not have the official power to do that, but nothing stopped them to interact with other employees to achieve the best outcome for their customers. They firmly believed that results would help their cause. Furthermore, John's team switched to a development method that produces customer value very quickly in the beginning and every iteration increased the value. The team also assigned their most experienced developer as lifecycle manager to make sure that the software they produce can be changed quickly when needed.
  • 7. © The Next Ten Years Ltd. All Rights How to sign up… Join John's success and attend the online training “Certified Business Innovator” by NextTen! Upcoming dates: 12th & 26th September 2013 – Book Now! https://attendee.gototraining.com/rt/6353523895831568896 Read more - www.thenextten.net Contact: info@thenextten.org or call +44 203 290 5965