Learn market research best practices from SurveyBuilder MR101 Series. This presentation includes an indepth look into the Do's and Don'ts of Building a Survey. Creating Online surveys is easy and fast with SurveyBuilder. visit www.surveybuilder.com

1. MR 101 Series – Do’s & Don’ts of Building an Effective Survey Melanie Courtright SVP, Research Solutions, uSamp

2. Background on Surveys Survey Basics Survey Questions Survey Do’s & Don’ts Key Considerations (length, incentive, and content) Summary Agenda

3. Background The purpose of a survey is to: Ask key questions Of a sample of key people And have their answers represent your entire market To succeed: ASK THE RIGHT QUESTIONS OF THE RIGHT PEOPLE This session will focus on asking the right questions

4. Survey Basics Start with an outline Write an intro Purpose of the questions Length of the survey Contact for questions Discuss anonymity – keep your commitments Think of a Funnel…Flow is key Sensitive Questions Last Write Like You Talk End with a ‘Thank you’

5. Closed-ended Questions Yes / No Questions Scale Questions (Balanced!) Single Choice Questions Multiple Choice Questions Open-ended Questions Numerical Values Text boxes / Essay style Combination Questions Use them ALL Survey Questions

6. Keep the questions simple Make the questions specific Write questions everyone will interpret the same way Ask one question at a time Use the same or similar scales throughout Think about how you will use the answers Take the survey yourself Pre-test the survey before full distribution Survey Do’s

7. Don’t ask what you don’t really need Don’t ask leading questions Don’t ask loaded questions Don’t ask questions that require feats of memory Don’t use jargon Don’t ask two questions at once (double-barreled) Don’t ask them to download any files or apps Don’t make it too hard or too boring! Don’t collect Personally Identifiable Information (PII) Survey Don’ts

8. Length of the Survey Incentives Lots of Options for Recruiting Participants Email Invitations Social Media Invitations Panel and Sampling Companies Include visual stimuli when possible Include one or two quality testing questions Varying computers, monitors, and internet access Pre-Test! Key Online Considerations

9. Surveys only work if you: ASK THE RIGHT QUESTIONS OF THE RIGHT PEOPLE Garbage In…Garbage Out Less is More Take Your Time Have fun!! Summary

10. Sign Up Today!and start building your survey!www.surveybuilder.comFor additional assistance and consultation, please contact our Research Services Group at RSG@usamp.com