studying MPD

2. MIRACLE LTD company with Miracle Necklace MPD Presentation Group members: Pham Thu Ngan Nguyen Thu Ha Mac QuocCuong Luong Thanh Ha Le NhatQuang

3. Content Product – Miracle Necklace Target market and selling price Advertising and promotion Summary

4. Product Name: Miracle Necklace Features: lightning in darkness, change colors following emotions and protect from flu and illness Ingredient: stone, special covered-paint, silver wire Price: suitable with middle-class people

5. Product Silver necklace Silver wire Special Paint Layer Lighten Stone

6. Miracle Necklace Light in darkness Show your emotions Protect you from illness & flu

7. Target Market & Selling Price Geography: Hanoi and Ho Chi Minh City Age: 2 groups (young and middle-age ladies) Income: middle class with good income

8. Advertising Direct Advertising (Poster, Leaflet, Email) Mass Media (Television, Internet) Sales Promotion (Special Occasions)

9. Advertising on Television

10. Advertising on Television

11. Advertising on the Internet

12. Advertising on web (banner)

13. Sales Promotion Shopping bag and box of Miracle Ltd. Co. VIP card for loyal customers Sale off season in special occasions (Valentine, Woman’s Day, Xmas…)

15. Summary Product: Miracle Necklace Market: Hanoi and Ho Chi Minh City Customer segment: middle-class women Price: 420K vnd – 450 vnd Advertising: direct, mass media and sales promotion

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