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Web 2.0  in the Eyes  of Social Enterprises Irene So Senior Manager, Research & Development Senior Citizen Home Safety Association Cybersenior Network Development Association 1 December 2009
Outline ,[object Object],[object Object],[object Object],[object Object],[object Object]
Our story starts with  a spirit of   social entrepreneurship   …   Searching and doing  viable businesses   to   address social problems and needs   everyday since 13 years ago …
In 1996, an unexpected cold spell caused  more than 150 senior citizens  living alone died at home!
Simple technology as a  reliable, sustainable & financially viable solution – Personal Emergency Link Service ( 一線通平安鐘 ) Mobile Link Service ( 隨身寶服務 ) 3 million   times of emergency assistance 170,000   lives saved 120,000   users & their families have  peace of mind Free care and hotline services
Co-decision Interactive Co-develop interoperability Collaborative Sharing WEB 2.0 Knowledge Creation Knowledge Capture Knowledge Retention Knowledge Sharing
Marketing & PR Research &  Development Empowerment & Solidarity Web 2.0 is one of  the means to an end … Web 2.0 as one of  the means to an end …
Marketing & PR Research &  Development Empowerment & Solidarity Reach “clients”, “buyers” and “influencers” Service/Product/Event Promotion Increase efficiency in information dissemination
 
forum
Forum Monitoring 網上討論區 Total: 1,178 瀏覽人次 87 http://www.lalulalu.com 11 12 http://www03.ktzhk.com 10 177 http://uwants.com 9 21 http://xocat.com 8 52 http://www.ohome.biz 7 165 http://www.c9web.com 6 53 http://forum.qooza.hk 5 Not countable http://hk.knowledge.yahoo.com 4 195 http://www.hkreporter.com 3 416 http://www.discuss.com.hk 2 Not countable http://hk1001.com/Common/Reader/News/ShowNews.jsp ? Nid=4537&Pid=3&Version=0&Cid=3&Charset=big5_hkscs 1 瀏覽人次 (20 Apr 09) Forums Items
 
 
Marketing & PR Research &  Development Empowerment & Solidarity Collect Market Intelligence/ customer feedback Build Partnerships and Networks Information Sharing
Marketing & PR Research &  Development Empowerment & Solidarity Platform to Share Social/Digital Inclusion Knowledge Capture/Creation
Web 2.0 in Cybersenior…
Blog
151 elderly bloggers
 
 
Facebook
 
YouTube
Social Inclusion
Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object]
Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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Web 2.0 in the Eyes of Social Enterprises

  • 1. Web 2.0 in the Eyes of Social Enterprises Irene So Senior Manager, Research & Development Senior Citizen Home Safety Association Cybersenior Network Development Association 1 December 2009
  • 2.
  • 3. Our story starts with a spirit of social entrepreneurship … Searching and doing viable businesses to address social problems and needs everyday since 13 years ago …
  • 4. In 1996, an unexpected cold spell caused more than 150 senior citizens living alone died at home!
  • 5. Simple technology as a reliable, sustainable & financially viable solution – Personal Emergency Link Service ( 一線通平安鐘 ) Mobile Link Service ( 隨身寶服務 ) 3 million times of emergency assistance 170,000 lives saved 120,000 users & their families have peace of mind Free care and hotline services
  • 6. Co-decision Interactive Co-develop interoperability Collaborative Sharing WEB 2.0 Knowledge Creation Knowledge Capture Knowledge Retention Knowledge Sharing
  • 7. Marketing & PR Research & Development Empowerment & Solidarity Web 2.0 is one of the means to an end … Web 2.0 as one of the means to an end …
  • 8. Marketing & PR Research & Development Empowerment & Solidarity Reach “clients”, “buyers” and “influencers” Service/Product/Event Promotion Increase efficiency in information dissemination
  • 9.  
  • 10. forum
  • 11. Forum Monitoring 網上討論區 Total: 1,178 瀏覽人次 87 http://www.lalulalu.com 11 12 http://www03.ktzhk.com 10 177 http://uwants.com 9 21 http://xocat.com 8 52 http://www.ohome.biz 7 165 http://www.c9web.com 6 53 http://forum.qooza.hk 5 Not countable http://hk.knowledge.yahoo.com 4 195 http://www.hkreporter.com 3 416 http://www.discuss.com.hk 2 Not countable http://hk1001.com/Common/Reader/News/ShowNews.jsp ? Nid=4537&Pid=3&Version=0&Cid=3&Charset=big5_hkscs 1 瀏覽人次 (20 Apr 09) Forums Items
  • 12.  
  • 13.  
  • 14. Marketing & PR Research & Development Empowerment & Solidarity Collect Market Intelligence/ customer feedback Build Partnerships and Networks Information Sharing
  • 15. Marketing & PR Research & Development Empowerment & Solidarity Platform to Share Social/Digital Inclusion Knowledge Capture/Creation
  • 16. Web 2.0 in Cybersenior…
  • 17. Blog
  • 19.  
  • 20.  
  • 22.  
  • 25.
  • 26.
  • 27.