Addressing the production challenges of digital radio production.

1. HD radio and DAB Optimizing the digital radio experience Nicolas Hans, [email_address] For more information, visit www.dalet.com

3. digital radio puts content into context

4. station information service Station branding program associated data program titles, artist, songs… advanced application services traffic information, weather information, city guides…

5. producing enhanced radio programming is a challenge

6. provide compelling content minimize production costs generate new revenue streams

7. lessons learned from digital radio experiences around the world DAB, DRM, interactive TV, Webcasting, World Space, XM Satellite Radio…

8. five steps to producing enhanced radio programming

9. build a digital media library. step 1

10. Digital Media Library interactive services archives programs studios news traffic

12. SMA built a digital music factory to centralcast its operations.

13. The SMA music library contains over 650,000 titles with associated data.

15. SMA provides listeners with an Electronic Program Guide.

16. An Electronic Program Guide (EPG) lists available music channels.

17. Additional services including music news updated twice a day are provided.

18. Music news provides last minute information regarding the music scene.

19. Listeners/viewers can select the one they are interested in...

20. ... and get details on the gig they want to attend.

21. How it works… Audio files PAD (metadata) Open TV Application Generator Open TV Application Server XML data stream MPEG-1 Layer 2 AES/EBU DVB-MPEG Encoder DVB transport stream Application code and static data Dalet OnAIr Server Dalet OnAir Now! plug-in Synchronization of associated data is ensured by the Dalet broadcast server. DVB Multiplexer

22. re-engineer the production workflow to collect PAD. step 2

23. Plan Ingest Produce Schedule Broadcast Archive Multicast

24. traditional metadata ingest points Plan Ingest Produce Schedule Broadcast Archive Multicast

25. producing relevant Program Associated Data requires that metadata be captured at every step of the workflow . Plan Ingest Produce Schedule Broadcast Archive Multicast

26. move to a template-based production environment. Step 3

27. The view of the metadata associated to an asset can be made contextual…

28. … and rich media associated to titles so as to provide enhanced radio programming.

29. As a result, additional metadata can be inserted at every step of the workflow.

30. provide compelling content minimize production costs generate new revenue streams

31. drive interaction to generate revenue streams. step 4

32. Kids today have a remote control in one hand, and a mobile phone in the other… Rick Solomon, Co-founder and Managing Director of Satellite Music Australia

34. Over a billion SMS text messages are sent around the world each day. Premium charged SMS numbers open up new opportunities for revenue.

36. 900 000 USD a year of revenue! 5 500 SMS messages a day

37. export programming to other media platforms step 5

38. An interactive music TV platform Music clips and programs are ingest in MPEG-2 Long GOP on the Omneon server (1) thanks to a DaletPlus Video Recorder for Omneon workstation (2). A Windows Media low bit-rate proxy file of each clip is generated by a DaletPlus Media Converter (3) and associated as metadata to each recorded asset tracked by the DaletPlus Media Library content catalogue (4). Using DaletPlus Media Library workstations (5) or a web browser connected to DaletPlus InterWeb (6), media managers and program directors define Program Associated Data (PAD) and build play-lists. Schedules include advertising breaks with time constraints, pre-selected songs as well as ‘voted titles’; these are dynamically updated through the DaletPlus Impex gateway (4) by the Mazzika SMS manager (7) which tracks votes forwarded by Mazzika viewers using their mobile phone. DaletPlus OnAir (8) drives Omneon server play-out and pushes Program Associated Data to Orad DVG graphic engines (9) which automatically generate corresponding CGs and digital video effects. Omneon Server 2TB Storage 500 hours of MPEG-2 Long GOP 8 Mbps Viking VD6464S SDI embedded audio SDI baseband Orad DVG10 Orad DVG1 MediaPort Playout 1 MediaPort Playout 2 MediaPort Ingest & QC Sony J3 VTR DaletPlus Video Recorder for Omneon 1 workstation DaletPlus InterWeb Application Server DaletPlus Media Library Database and application servers running on a Microsoft cluster DaletPlus Media Converter MPEG-2 Lon GOP to WM9 DV to MPEG-2 Long GOP DaletPlus Serial Gateway Application Server DaletPlus OnAir 1 workstation with Dalet Control Panel in the gallery DaletPlus OnAir 1 workstation with Dalet Control Panel in the gallery Mazzika SMS Manager in house development SMS gateways Third party systems DaletPlus Media library 5 workstations for MAM and scheduling 2 4 3 6 5 8 8 Based in Cairo, Egypt, Mazzika leverages DaletPlus Media Library to manage two music channels with interactive, mobile based programming. 1 7 9 Gigabit Network DaletPlus Media Lbrary at Zoom TV and Mazzika © Dalet Digital Media Systems - date: 03/03/06 - version 1.4 Key Gigabit Ethernet SDI Firewire RS-422 / 232

39. Interactive music television at Mazzika and Zoom TV Music clips and programs are ingest in MPEG-2 Long GOP on the Omneon server (1) thanks to a DaletPlus Video Recorder for Omneon workstation (2). A Windows Media low bit-rate proxy file of each clip is generated by a DaletPlus Media Converter (3) and associated as metadata to each recorded asset tracked by the DaletPlus Media Library content catalogue (4). Using DaletPlus Media Library workstations (5) or a web browser connected to DaletPlus InterWeb (6), media managers and program directors define Program Associated Data (PAD) and build play-lists. Schedules include advertising breaks with time constraints, pre-selected songs as well as ‘voted titles’; these are dynamically updated through the DaletPlus Impex gateway (4) by the Mazzika SMS manager (7) which tracks votes forwarded by Mazzika viewers using their mobile phone. DaletPlus OnAir (8) drives Omneon server play-out and pushes Program Associated Data to Orad DVG graphic engines (9) which automatically generate corresponding CGs and digital video effects. Omneon Server 2TB Storage 500 hours of MPEG-2 Long GOP 8 Mbps Viking VD6464S SDI embedded audio SDI baseband Orad DVG10 Orad DVG1 MediaPort Playout 1 MediaPort Playout 2 MediaPort Ingest & QC Sony J3 VTR DaletPlus Video Recorder for Omneon 1 workstation DaletPlus InterWeb Application Server DaletPlus Media Library Database and application servers running on a Microsoft cluster DaletPlus Media Converter MPEG-2 Lon GOP to WM9 DV to MPEG-2 Long GOP DaletPlus Serial Gateway Application Server DaletPlus OnAir 1 workstation with Dalet Control Panel in the gallery DaletPlus OnAir 1 workstation with Dalet Control Panel in the gallery Mazzika SMS Manager in house development SMS gateways Third party systems DaletPlus Media library 5 workstations for MAM and scheduling 2 4 3 6 5 8 8 Based in Cairo, Egypt, Mazzika leverages DaletPlus Media Library to manage two music channels with interactive, mobile based programming. 1 7 9 Gigabit Network DaletPlus Media Lbrary at Zoom TV and Mazzika © Dalet Digital Media Systems - date: 03/03/06 - version 1.4 7 M USD a year of revenue 60 000 SMS messages a day Key Gigabit Ethernet SDI Firewire RS-422 / 232

40. In conclusion keys to a cost effective approach to producing enhanced radio programming for a digital audience

41. build a digital media library re-engineer the production workflow move to template-based production tools drive interaction to generate revenue streams export programming to other media platforms

42. For more information on addressing the challenges of HD radio and DAB production, visit www.dalet.com